Gym World Worldwide

🌎 Karen Stephenson, owner of Hammock Coast CrossFit on Pawleys Island , South Carolina, joins Mateo at the Two-Brain Business Summit to share how she sold her first gym, moved to the beach, and opened a second one in the middle of COVID. They get into what it really takes to start over, how she transitioned from hobby gym to real business, and why building a senior fitness program has become one of her biggest wins.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here, so you don't miss out.📱 Socials:Hammock Coast CrossFit (Instagram) - https://www.instagram.com/hammockcoast_cf/Hammock Coast CrossFit (Website) - https://hammockcoastcrossfit.com/📺 Watch On:https://www.youtube.com/@GymWorldWorldwide🔥 Show Notes:0:00 — Intro & meet Karen of Hammock Coast CrossFit4:46 — Opening their first gym in Elkins, West Virginia10:06 — Chris Cooper's "perfect day" exercise and deciding to move to the beach14:03 — Starting over in South Carolina during COVID16:50 — Run a successful gym with Kilo (visit https://usekilo.com/)19:41 — Buying the building21:44 — Going from hobby gym to real business22:42 — Adding Senior Fit, kids, and semi-private training27:10 — Karen's personal journey with fitness29:23 — The 84-year-old member who went on safari

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez talk to Jack Wheeler (https://www.instagram.com/360fitnesspt/?hl=en), the founder, CEO and co-owner of 360 Fitness Personal Training. Introducing Jack Wheeler (0:30) Running a 7-figure gym that makes $100k/mo (2:29) Jack’s VIP shake program (6:44) Sales numbers per month (14:01) Social proof on all sides of the gym (20:19) Why Jack’s Facebook Ads work so well (30:10) Jack explains his marketing process to get leads (38:18) How to use social proof photos as a part of your ads (48:34) Jack talks conversion rates & client retention (57:02)

John Franklin (https://twitter.com/JohnIsBuilding) and Mark Fisher (https://www.youtube.com/@MarkFisherHu...) talk about the business of fitness with Pete Dupuis (https://www.instagram.com/pete_dupuis/), the co-founder of Cressey Sports Performance. Show notes: Pete’s relationship with Sahil Bloom (2:36) How to get successful people to work with you? (5:35) Pete’s content strategy How to be the Seth Godin (15:06) How to set boundaries and say no (21:36) Where Pete gets inspiration (24:20) Pete’s writing process. (41:20) Twitter vs. Instagram for growing an audience (43:56) Using Twitter to test ideas (50:57) What kind of gym Pete would build if he was starting today? (55:06) The misconception about social media followings (59:15) How to hire coaches and personal trainers (1:09:26) Othership raises $9M to expand their social bathhouse concept (1:11:48)

John Franklin (https://twitter.com/JohnIsBuilding), Mateo Lopez, and Mark Fisher (https://www.youtube.com/@MarkFisherHu...) talk about Zumba and bad price increases. Strava’s weird price increase (0:20) How not to raise prices at your gym (9:14) The worse price increase in fitness history (11:52) Zumba’s 6 Week Transformation Program (26:31) Is Zumba the best fitness business of all time? (35:24) Zumba Instructor Network + Zumba’s music business (50:44) Beto Perez (55:18) Enjoyed the show? •Get our newsletter: https://johnisbuilding.beehiiv.com/subscribe •Buy our gym management software at https://UseKilo.com •Subscribe to our Youtube channel: https://www.youtube.com/@Gym_World

***THIS EPISODE HAS EXPLICIT CONTENT*** John Franklin (https://twitter.com/JohnIsBuilding) and Mateo Lopez sit with Jay Wein (https://www.instagram.com/dicey_mcsorely/) to share their craziest stories from the NYC gym scene. “Seeking real CrossFit gossip” (0:46) The CEO of Garage Gym TikTok (30:18) NOBULL Lands investment from NFL (51:39) The male crop top is back (59:24)