Insights from recent episode analysis
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Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
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- Per-Episode Audience
Est. listeners per new episode within ~30 days
25,001 - 50,000 - Monthly Reach
Unique listeners across all episodes (30 days)
25,001 - 75,000 - Active Followers
Loyal subscribers who consistently listen
15,001 - 40,000
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On the show
From 11 epsHosts
Recent guests
Recent episodes
How to convert 89% of trial members into long-term clients
May 1, 2026
19m 47s
Learn how this gym generates $1.4M with only 280 members
Apr 24, 2026
19m 50s
The money habits of successful gym owners
Apr 17, 2026
24m 31s
A $1,500 offer that converts 95% of athletes
Apr 10, 2026
24m 09s
This gym built PT into 52% of its revenue
Apr 3, 2026
42m 26s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 5/1/26 |  How to convert 89% of trial members into long-term clients✨ | membership conversiongym management+3 | Harry Morris | FS46Business for Unicorns | Birmingham, UK | trial membershipclient success+3 | — | 19m 47s | |
| 4/24/26 | Learn how this gym generates $1.4M with only 280 members✨ | gym business modelmember retention+3 | Ben Supik | Activate Body Personal TrainingGym World+1 | three locations | gym revenuemember contracts+3 | — | 19m 50s | |
| 4/17/26 | The money habits of successful gym owners✨ | financial managementgym ownership+3 | Tad WootonAndy Smith | NumberwiseKilo+2 | — | gym ownersaccounting+3 | — | 24m 31s | |
| 4/10/26 | A $1,500 offer that converts 95% of athletes✨ | youth athletic trainingclient onboarding+3 | Stan Skolfield | Skolfield Sports PerformanceGym World+1 | fitness industry | athletic trainingyouth programs+3 | KiloCODE | 24m 09s | |
| 4/3/26 | This gym built PT into 52% of its revenue✨ | personal traininggym revenue+4 | Bobby Armock | FrictionGym World+1 | CrossFit | personal traininggym revenue+5 | Kilo | 42m 26s | |
| 3/27/26 | The retention system hiding in plain sight✨ | gym retentioncustomer support+3 | Laura Gibson | KiloGym World+1 | — | retention systemcustomer support+3 | — | 35m 24s | |
| 3/13/26 | This coach fills 80-person HYROX camps✨ | HYROX campsfitness industry+3 | AJ Schrag | Catalyst MovementKilo+1 | — | HYROXfitness camps+5 | — | 37m 41s | |
| 3/8/26 | What gym owners get wrong about branding✨ | brandinggym ownership+3 | Boris Kezic | Metcon CreativeGym World+1 | — | brandinggym owners+3 | Kilo | 54m 01s | |
| 2/27/26 | This Gym Owner Turns HYROX Into $100K a Year✨ | gym ownershiprevenue growth+3 | Joe Baglione | HYROXCatalyst Movement | — | HYROXgym revenue+3 | Kilo | 33m 55s | |
| 2/20/26 | Steal this gym owner’s social media strategy✨ | social media strategygym marketing+4 | Isaac Morgado | MVMT StrengthKilo+2 | London, Ontario | gym ownersocial media+6 | — | 29m 45s | |
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| 2/6/26 | Scaling a gym that keeps its soul intact✨ | gym culturebusiness growth+3 | Jesse BruceEric Vieira | One AcademyGym World | — | gym scalingfitness industry+3 | Kilo | 49m 58s | |
| 4/5/23 | This gym owner makes $100k/mo from one Facebook campaign | John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez talk to Jack Wheeler (https://www.instagram.com/360fitnesspt/?hl=en), the founder, CEO and co-owner of 360 Fitness Personal Training. Introducing Jack Wheeler (0:30) Running a 7-figure gym that makes $100k/mo (2:29) Jack’s VIP shake program (6:44) Sales numbers per month (14:01) Social proof on all sides of the gym (20:19) Why Jack’s Facebook Ads work so well (30:10) Jack explains his marketing process to get leads (38:18) How to use social proof photos as a part of your ads (48:34) Jack talks conversion rates & client retention (57:02) | — | ||||||
| 3/6/23 | These gym owners make $350k/mo from Instagram | John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez talk to Dan Trink and Kyle Fields, the co-founders of The Fort NYC, about how they use social media to make $350k/mo from their gyms. Introducing Dan Trink and Kyle Fields. (0:02) The current state of the fitness industry and how it has changed. (3:01) Writing vs. video content for fit pros (6:36) How fitness influencers actually get in shape (14:05) Reacting to Joel Seedman (17:10) The Fort’s social strategy (21:08) The Fort’s content rhythm (29:19) How to produce high-quality content (33:18) How CrossFit gyms are changing their business model (40:52) Podcasting for gyms (45:04) Lead costs (48:43) The importance of focus when creating content (57:00) Red light therapy (59:38) Influencer gyms (1:04:59) Fitness in the metaverse (1:10:39) Cold plunges (1:17:16) | — | ||||||
| 2/25/23 | The business guy behind Cressey Sports Performance | John Franklin (https://twitter.com/JohnIsBuilding) and Mark Fisher (https://www.youtube.com/@MarkFisherHu...) talk about the business of fitness with Pete Dupuis (https://www.instagram.com/pete_dupuis/), the co-founder of Cressey Sports Performance. Show notes: Pete’s relationship with Sahil Bloom (2:36) How to get successful people to work with you? (5:35) Pete’s content strategy How to be the Seth Godin (15:06) How to set boundaries and say no (21:36) Where Pete gets inspiration (24:20) Pete’s writing process. (41:20) Twitter vs. Instagram for growing an audience (43:56) Using Twitter to test ideas (50:57) What kind of gym Pete would build if he was starting today? (55:06) The misconception about social media followings (59:15) How to hire coaches and personal trainers (1:09:26) Othership raises $9M to expand their social bathhouse concept (1:11:48) | — | ||||||
| 2/16/23 | Fat personal trainers, drama at Planet Fitness, ISSA's TikTok ads, & more fitness news | John Franklin (https://twitter.com/JohnIsBuilding), Mateo Lopez, and Jay Wein (https://www.instagram.com/dicey_mcsorely/) bring you the best (& worst) stories from the Gym World. Show notes: Can you be a fat personal trainer? (0:23) Is there a market for overweight personal trainers (6:50) Planet Fitness’s new marketing campaign was inspired by dick pill commercials (10:44) The Bear Cave releases a short report on Planet Fitness (16:56) LA Fitness’s new concept is a mall food court but for fitness studios (21:38) Virtual reality fitness app FitXR wants you to sculpt in the metaverse (33:07) ISSA’s TikTok ad campaign. Do certifications matter in fitness? (43:45) Enjoyed the show? •Get our newsletter: https://johnisbuilding.beehiiv.com/su... •Buy our gym management software at https://UseKilo.com | — | ||||||
| 2/10/23 | The WORST price increase in the fitness industry | John Franklin (https://twitter.com/JohnIsBuilding), Mateo Lopez, and Mark Fisher (https://www.youtube.com/@MarkFisherHu...) talk about Zumba and bad price increases. Strava’s weird price increase (0:20) How not to raise prices at your gym (9:14) The worse price increase in fitness history (11:52) Zumba’s 6 Week Transformation Program (26:31) Is Zumba the best fitness business of all time? (35:24) Zumba Instructor Network + Zumba’s music business (50:44) Beto Perez (55:18) Enjoyed the show? •Get our newsletter: https://johnisbuilding.beehiiv.com/subscribe •Buy our gym management software at https://UseKilo.com •Subscribe to our Youtube channel: https://www.youtube.com/@Gym_World | — | ||||||
| 2/4/23 | Fitness influencers making MILLIONS on TikTok | John Franklin (https://twitter.com/JohnIsBuilding), Mateo Lopez, and Mark Fisher (https://www.youtube.com/@MarkFisherHumanBeing) rank the best fitness influencers doing short-form vertical video and break down their businesses. Mr. Beast on short form vertical video (0:30) Daddy Noel Deyzel (4:47) PapaSwolio (15:10) Joey Swoll (20:23) Greg O'Gallagher (31:55) The winner (49:20) Megsquat's $3M+ business (49:37) How gym owners can make money with vertical video (1:08:00) | — | ||||||
| 1/29/23 | The CRAZIEST gym owner stories | ***THIS EPISODE HAS EXPLICIT CONTENT*** John Franklin (https://twitter.com/JohnIsBuilding) and Mateo Lopez sit with Jay Wein (https://www.instagram.com/dicey_mcsorely/) to share their craziest stories from the NYC gym scene. “Seeking real CrossFit gossip” (0:46) The CEO of Garage Gym TikTok (30:18) NOBULL Lands investment from NFL (51:39) The male crop top is back (59:24) | — | ||||||
| 1/24/23 | The marketing behind Bedros Keuilian’s $15,000 alpha male bootcamp | Episode 10: John Franklin (https://twitter.com/JohnIsBuilding), Mateo Lopez, and Mark Fisher (https://www.youtube.com/@MarkFisherHumanBeing) sit down with the co-founder of Deadboys Fitness, Joshy G ([https://instagram.com/joshyg27?](https://www.instagram.com/joshyg27/)). Show notes: • Tom Brady’s TB12 teams with Brandon Marshall’s House of Athlete (1:17) • CorePower Yoga launches its first strength-based class (25:40) • Gary Gaines is the sixth executive to leave CrossFit HQ in the last year (32:28) • Bedros Keulian’s $15,000 alpha male bootcamp (44:00) • High ticket wellness retreats (1:06:08) Enjoyed the show? •Buy our gym management software: https://UseKilo.com •Subscribe to the podcast: https://anchor.fm/gymworld •Sign up for our newsletter: https://johnisbuilding.beehiiv.com/subscribe | — | ||||||
| 1/14/23 | Gym owner breaks TikTok, MindBody trends, & trouble at Peloton | Episode 4: John Franklin (https://twitter.com/JohnIsBuilding ), Mateo Lopez, & Mark Fisher (https://www.youtube.com/@MarkFisherHumanBeing) talk about what gym owners actually do all day, Mindbody's 2022 trend report, Peloton's refurbished bike program, and Wodify's retention data. Show notes: What does a gym owner actually do all day (0:45) Strength training is so hot right now (13:34) SoulCycle shuts down studios and partners with ClassPass (15:22) Peloton’s refurbished bike program (26:07) Wim Hoff ice bath consultation (29:16) Gym World vs. World Gym (32:00) Wodify’s client nurture data & AI in gym software (40:50) Enjoyed the show? •Buy our gym management software at https://UseKilo.com | — | ||||||
| 1/8/23 | 3 BIGGEST Fitness Trends for 2023 | Episode 4: John Franklin (https://twitter.com/JohnIsBuilding ) & Mark Fisher (https://www.youtube.com/@MarkFisherHu...) talk about 3 big fitness trends in 2023. Show notes: •Creators buying businesses instead of businesses buying distribution from creators. Ex. Tai Lopez buys Bodybuilding.com (1:14) •Heat and cold exposure. Ex. largest Orangetheory franchise bets BIG on recovery studios (12:35) •Is artificial intelligence changing the fitness industry? Ex. Fitness programming app FitBod 300k customers (44:23) Enjoyed the show? •Buy our gym management software at https://UseKilo.com | — | ||||||
| 12/29/22 | We asked 10,657 gym owners how much money they make... | Episode 3: John Franklin (https://twitter.com/JohnIsBuilding ) & Mateo Lopez talk with Chris Cooper (https://www.youtube.com/@profitablegym) about the Two-Brain Business State of the Industry report, which collected data from 10,657 gyms worldwide. Show notes: How much revenue do gym owners make (2:45) How much money does a gym owner spend each month (4:00) How much money does a gym owner make (4:48) Average amount of members per gym (5:32) What gym owners charge for group classes (8:45) Why CrossFit gym owners hate paid marketing (10:14) How many leads do gym owners get each month (12:55) Why OG CrossFit gym owners were broke & angry (14:50) What gym owners pay for leads (16:55) Selling cold leads vs. warm leads (23:42) How many members do gym owners lose each month (28:45) CrossFit gym owners rate CrossFit's management (31:01) Should you become a CrossFit affiliate? (33:38) Enjoyed the show? •Get your copy of the State of the Industry here: https://twobrainbusiness.com/soi22/ •Buy our gym management software at https://UseKilo.com | — | ||||||
| 12/22/22 | Planet Fitness is the best gym… and it’s not even close | Episode 2: John Franklin (https://twitter.com/JohnIsBuilding), Mark Fisher (https://www.youtube.com/@MarkFisherHumanBeing), & Mateo Lopez talk about Plant Fitness’s 16.6 MILLION members, CrossFit competitions CanWest and European Championships stiffing their athletes, a lawsuit involving Equinox, and our favorite influencer gym, Alphaland. ______________ Show Notes: 1/ Planet Fitness massive scale (1:12) 2/ CrossFit competitions can’t afford to pay prize money (29:54) 3/ Ex-cafe vendor sues Equinox & calls it “a morally bankrupt company” (45:28) 4/ Christian Guzman’s Alphaland is making $1 MILLION per month (52:26) ______________ Enjoyed the show? •Buy our gym management software at UseKilo.com; it’ll make Mateo very happy. | — | ||||||
| 12/13/22 | Is CrossFit dying? | Episode 1: John Franklin, Mateo Lopez, and Mark Fisher talk about Asics new partnership with Solana Pay and STEP'N, the declining number of North American CrossFit affiliates, Xponential Fitness's quarterly earnings, and Absolute Recomp's TikTok strategy. ______________ Show Notes: 1/ ASICS's new partnership with Solana Pay and STEP'N (1:10) 2/ The declining number of North American CrossFit affiliates (11:50) 3/ Xponential Fitness's latest quarterly earnings (25:47) 4/ Absolute Recomp's TikTok strategy (34:10) ______________ Enjoyed the show? Support us by: •Using Kilo for your gym's website, marketing automation, and gym management software •Subscribing to Mark's Youtube channel •Reading John's newsletter on the business of fitness | — | ||||||
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Chart Positions
6 placements across 6 markets.
Chart Positions
6 placements across 6 markets.