About this episode

Rich Thaw discusses how he increased his gym's membership by 40% using innovative strategies without paid ads.

🌎 Rich Thaw , owner of EMPWR Fitness and Sports Performance Training in Montreal, joins Mateo to break down how he grew his gym's membership base by 40% in Q4, largely without paid ads. They get into his sell-by-chat strategy, why he cuts his schedule to grow faster, how he uses referral automations inside Kilo to turn happy members into a lead machine, and why sometimes discounting your trial offer even further is the right call. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here to avoid missing out. 📱 Socials: Rich Thaw (Instagram) - https://www.instagram.com/empwr__/ EMPWR (Website) - https://empwrfast.com/ 📺 Watch On: https://www.youtube.com/@GymWorldWorldwide 🔥Show Notes: (0:38) — Introduction: Rich Thaw, EMPWR Fitness, Montreal (2:28) — What Empower does: small group personal training for athletic adults (3:36) — Rich's background: hockey, Mike Boyle, and how he got into coaching (5:13) — The early days: online training, the garage gym, and getting the cops called (7:06) — Growing pains: too many sessions, not enough revenue (8:50) — The…

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