About this episode

The episode discusses how BGB CrossFit has successfully transitioned to a health-focused gym over 12 years, highlighting their unique strategies for member retention and revenue growth.

🌎 This week, Mateo sat down with Nathan, Kirsten, and Dana from BGB CrossFit , a CrossFit affiliate in Fayetteville, Georgia, that has been open for over 12 years. They break down how the gym shifted from a competitive CrossFit box to a health-focused facility for all demographics, the two-week fundamentals process that onboards every new member, and how adding semi-private training at $70 a week has increased revenue per member. We also get into their goal review system, how they keep every coach informed through Slack, and how layering in nutrition coaching, massage therapy, and Hyrox has helped them retain members for over a decade. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here ( https://usekilo.com/gym-world/ ) so you don't miss out. 📱 Socials: BGB CrossFit (Instagram) - https://www.instagram.com/bgbstrength/ BGB CrossFit (Website) - https://bgbcrossfit.com/ 📺 Watch On: https://www.youtube.com/@GymWorldWorldwide 🔥 Show Notes: (0:41) — Meet the Owners Behind a 12-Year CrossFit Affiliate (1:54) — From Competitive Box to Gym for Every Body…

People in this episode

Host: Mateo

Guests: Nathan, Kirsten, Dana

Topics covered

• CrossFit
• gym management
• member retention
• health-focused fitness
• training programs
• business strategies

Keywords

• CrossFit gym
• member onboarding
• semi-private training
• nutrition coaching
• fitness business
• revenue strategies
• gym retention

Mentioned in this episode

Organizations: BGB CrossFit, Kilo, Gym World

Books & works: Gym World newsletter

Places: Fayetteville, Georgia

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