
Episode 554: Liz Tenuto: The Workout Witch, The $500K Origin Story & Why Your Worst Habit Is Your Greatest Asset
From Habits and Hustle by Jen Cohen
May 15, 2026 · 37 min
About this episode
Liz Tenuto discusses how the same part of the brain that drives bad habits can also build successful ones, sharing her journey from personal struggles to business success.
The same part of your brain behind every bad habit you have ever had is the exact same part that builds your best ones. Which means the traits you have been trying to fix your whole life might be the very thing that builds your biggest success. That connection is exactly what Liz Tenuto, better known as The Workout Witch, lived. She went from posting somatic exercises from her bed during a divorce to building an eight figure business that has helped millions of people heal, and the only thing that changed was what she pointed her energy at. In this third Fitness Fridays episode with Liz, she breaks down the brain science behind habit formation, why HIIT might be working against you, and what her origin story reveals about turning your worst traits into your greatest asset. If you have ever felt like the hardest working version of you is still not getting results, this is the episode that explains exactly why. What's Discussed: (0:00) The business model nobody in her industry saw coming. (1:43) Why she started posting from bed and never expected what happened next. (3:59) Half a million a month and not a single brand deal. Here is why. (6:18) The one thing that separates her from…
People in this episode
Host: Jen Cohen
Guest: Liz Tenuto
Topics covered
- habit formation
- entrepreneurship
- fitness
- personal development
- brain science
Keywords
- habits
- fitness
- entrepreneurship
- brain science
- personal development
- HIIT
- somatic exercises
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