Habits and Hustle

Your subconscious mind is running 95% of your decisions. Your conscious mind, the part that’s setting goals, making resolutions, and telling itself to do better, is only working with the remaining 5%. That gap is why knowing what you should do is never enough. Thais Gibson has spent over a decade building a framework that actually closes that gap. She is a counselor, founder of the Gibson Integrated Attachment Theory™, and has worked with over 60,000 people through The Personal Development School. In this episode of Habits and Hustle, she breaks down why self-sabotage is not what we all think it is, how your attachment style is quietly running your relationships, and the exact process to rewire patterns you have been carrying since childhood. This is one of those conversations that will make you look at your own behavior completely differently. What's Discussed: (00:05) The real reason your conscious goals keep losing to your subconscious programming. (15:30) What your attachment style is actually telling you about your childhood. (29:00) The attachment combination most likely to end in a vicious cycle. (45:00) Why dating a secure person does not fix an insecure attachment. (58:00) That one belief that’s quietly destroying your ability to connect. (1:05:00) What limerence is and why people mistake it for love. (1:15:00) The five pillars to rewire your attachment style at a subconscious level. (1:20:00) Why affirmations do not work and what to do instead. Thank You to Our Sponsors! AirDoctor: Head to AirDoctorPro.com and use promo code HUSTLE to get up to $300 OFF today! AirDoctor comes with a 30-day money back guarantee, plus a 3-year warranty (an $84 value) FREE! Kion: Visit getkion.com/habits for 20% OFF Momentous: Ready to try supplements that actually do what they claim? Head to livemomentous.com and use code JEN for 35% OFF your first subscription. Therasage: Visit Therasage.com and use code JEN to get 15% OFF your order. Your skin deserves this level of care. Magic Mind: Head over to magicmind.com/jen and use code JEN at checkout. Prolon: Prolon is offering listeners 30% OFF sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit prolonlife.com/JENNIFERCOHEN and use the code JENNIFERCOHEN to claim your discount and your bonus gift. Rho Nutrition: Go to RhoNutrition.com and try Rho's Liposomal Glutathione. Use code JEN20 for 20% OFF sitewide. Manna Vitality: Try it now by using the code Jennifer20 at mannavitality.com. Find more from Jen Cohen: Website: jennifercohen.com Instagram: @therealjencohen Books: jennifercohen.com/books Speaking: jennifercohen.com/speaking-engagements Find more from Thais Gibson: Instagram: @thepersonaldevelopmentschool YouTube: @thepersonaldevelopmentschool Podcast: The Thais Gibson Podcast Facebook: The Personal Development School TikTok: @thaisgibson Book: The New Attachment Theory Attachment Style Quiz: attachment.personaldevelopmentschool.com/

When you want to understand someone's success, you look at what they built. The company, the exit, the valuation. But James Beshara says you are looking at the wrong thing. You are studying the fruit when the real story is in the roots. James has built three separate companies to nine-figure valuations before 40, ranks as the top #2 angel investor on AngelList, and has made over 100 startup bets. He is also the founder of Magic Mind and after 14 years of investing and 18 years of building companies, he has learned that the founders who get funded are not the ones with the best pitch deck. In this episode of Habits and Hustle, James shares why he backs the founder and not the business, what he looks for in the first 7 minutes of meeting someone, and why a product that is merely liked will always lose to one that is loved. He also breaks down the science behind Magic Mind, why your coffee habit may be working against you, and the morning philosophy practice that shapes how he makes every decision. If you have ever wondered what investors are really evaluating when they decide to bet on you, this conversation gives you the answer, and it starts with looking at the roots. What's Discussed: (02:53) The roots versus fruits reframe and why copying success usually backfires. (10:14) The 7-minute window that tells James whether he wants to work with a founder. (16:41) Why investors back the founder, not the business, and the 40% likability edge. (25:33) Magic Mind: Why caffeine shuts off your fatigue signal instead of giving you energy. (45:30) The Bezos rule: innovators must be willing to be misunderstood. (1:07:51) What selling a company for less than he raised actually taught him. (1:17:59) Why a product that people buy when it is “ugly” is the only kind worth scaling. (1:28:55) Why running toward failure is how you avoid the failure that ends you. Thank You to Our Sponsors! AirDoctor: Head to AirDoctorPro.com and use promo code HUSTLE to get up to $300 OFF today! AirDoctor comes with a 30-day money back guarantee, plus a 3-year warranty (an $84 value) FREE! Kion: Visit getkion.com/habits for 20% OFF Momentous: Ready to try supplements that actually do what they claim? Head to livemomentous.com and use code JEN for 35% OFF your first subscription. Therasage: Visit Therasage.com and use code JEN to get 15% OFF your order. Your skin deserves this level of care. Magic Mind: Head over to magicmind.com/jen and use code JEN at checkout. Prolon: Prolon is offering listeners 30% OFF sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit prolonlife.com/JENNIFERCOHEN and use the code JENNIFERCOHEN to claim your discount and your bonus gift. Rho Nutrition: Go to RhoNutrition.com and try Rho's Liposomal Glutathione. Use code JEN20 for 20% OFF sitewide. Manna Vitality: Try it now by using the code Jennifer20 at mannavitality.com Find more from Jen Cohen: Website: jennifercohen.com Instagram: @therealjencohen Books: jennifercohen.com/books Speaking: jennifercohen.com/speaking-engagements Find more from James Beshara: Website: jjbeshara.com Instagram: @jamesjbeshara Linkedin: James Beshara X: @jamesbeshara Find more from James’s Yoga For Your Intellect Podcast: Website: yfyi.co Instagram: @yogaforyourintellect YouTube: Yoga For Your Intellect Podcast Spotify: YFYI - Yoga For Your Intellect Find more from Magic Mind: Website: magicmind.com YouTube: Magic Mind Instagram: @magicmind Podcast: Magic Minds Find more from APT AI Career Test: Website: tryapt.ai Instagram: @apt_ai Find more from James’s Passions: Open State Music: @openstate_ Daily Vedantic: @the_daily_vedantic

The most interesting people to sit down with aren't always the ones the world agrees about. Some of the most compelling conversations happen with people who hold their ground and refuse to be neatly categorized by the world. Kevin Trudeau is infamous for a lot of things but what’s notable about him is he sold 50 million books, served 8.5 years in federal prison for contempt of court, and walked out at 60 with $10,000 in donations. Kevin has been called a snake oil salesman by some of the biggest names in the media. He's also the man who wrote about ultra-processed food, gut health, and the hypothalamus regulating weight 25 years before any of it became mainstream science. In this episode, Kevin shares the story behind the controversies that defined him, what 8.5 years in federal prison actually taught him about resistance and acceptance, his philosophies in sales and business and how he came back at 60 to build it all again after being banned from infomercials for life. If you've ever been curious about a public figure beyond what the headlines tell you, this conversation is the kind that will take you down the rabbit hole. What's Discussed: (08:42) The two infomercial offers that came in the same day from two strangers. (14:00) The rule every other infomercial host followed that Kevin refused to use. (22:00) The diagnosis at 19 that turned him into a researcher with no medical training. (33:01) The warden who said he'd never seen an inmate happy to be there in 35 years. (56:26) The "Natural Cures" claims that aged into mainstream science, and the ones that didn't. (1:08:36) Why he says the GLP-1 weight loss drugs are built on the same science he wrote about 20 years ago. (1:46:00) How he started over at 60 with $10,000 in fan donations after being banned from infomercials for life. (2:11:46) The two words he says have more power to shape your life than any others. Thank You to Our Sponsors! AirDoctor: Head to AirDoctorPro.com and use promo code HUSTLE to get up to $300 OFF today! AirDoctor comes with a 30-day money back guarantee, plus a 3-year warranty (an $84 value) FREE! Kion: Visit getkion.com/habits or 20% OFF Momentous: Ready to try supplements that actually do what they claim? Head to livemomentous.com and use code JEN for 35% OFF your first subscription. Therasage: Visit Therasage.com and use code JEN to get 15% OFF your order. Your skin deserves this level of care. Magic Mind: Head over to magicmind.com/jen and use code JEN at checkout. Prolon: Prolon is offering listeners 30% OFF sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit prolonlife.com/JENNIFERCOHEN and use the code JENNIFERCOHEN to claim your discount and your bonus gift. Rho Nutrition: Go to RhoNutrition.com and try Rho's Liposomal Glutathione. Use code JEN20 for 20% OFF sitewide. Manna Vitality: Try it now by using the code Jennifer20 at mannavitality.com. Find more from Jen Cohen: Website: jennifercohen.comInstagram: @therealjencohen Books: jennifercohen.com/books Speaking: jennifercohen.com/speaking-engagements Find more from Kevin Trudeau: Website: kevintrudeau.com Instagram: @thekevintrudeau Facebook: Kevin Trudeau YouTube: @kevintrudeaushow TikTok: @thekevintrudeau Linkedin: Kevin Trudeau Book: yourwishseries.com/book Find more from Kevin’s Organizations and Fan Club: Private Organization: globalinformationnetwork.com Mentorship: gurukev.com Fan Club: kevintrudeaufanclub.com Natural Cures Website: naturalcures.com

The biggest threat to a founder's success isn't failure. It's spending years trying to become someone they were never built to be. Jamie Siminoff never followed the CEO playbook. He followed the problem. He built Ring in his garage with a soldering iron, got publicly rejected on Shark Tank, never ran a single team meeting, and still built one of the most recognizable home security brands in the world. In this episode, Jamie shares why the traditional founder playbook is a trap, what actually drives a company to scale, and what AI is about to do to the entrepreneurs who never questioned how they build. If you have ever felt more pulled toward solving a problem than managing a team, this conversation will completely reframe how you think about building. What's Discussed: (02:01) Why "serial entrepreneur" is just a polite word for something else entirely. (05:13) The garage moment that started everything and why he almost missed it. (09:47) What pre-selling millions still couldn't save him from. (13:22) The Shark Tank rejection that became his biggest break. (21:15) How a lunch conversation changed the entire trajectory of Ring. (35:40) The Amazon courting story and why it took three years. (44:35) Why he never had a single team meeting and what he did instead. (51:20) The reason he walked away from a billion dollar company at its peak. (57:18) The wildfire that made him come back. (1:02:10) What AI just unlocked for Ring that wasn't possible before. (1:08:45) Why grit is about to become your most valuable asset. (1:19:46) The one thing he'd tell every founder who's still searching. Thank You to Our Sponsors!AirDoctor: Head to AirDoctorPro.com and use promo code HUSTLE to get up to $300 OFF today! AirDoctor comes with a 30-day money back guarantee, plus a 3-year warranty (an $84 value) FREE! Kion: Visit getkion.com/habits or 20% OFF Momentous: Ready to try supplements that actually do what they claim? Head to livemomentous.com and use code JEN for 35% OFF your first subscription. Therasage: Visit Therasage.com and use code JEN to get 15% OFF your order. Your skin deserves this level of care. Magic Mind: Head over to magicmind.com/jen and use code JEN at checkout. Prolon: Prolon is offering listeners 30% OFF sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit prolonlife.com/JENNIFERCOHEN and use the code JENNIFERCOHEN to claim your discount and your bonus gift. Rho Nutrition: Go to RhoNutrition.com and try Rho's Liposomal Glutathione. Use code JEN20 for 20% OFF sitewide. Manna Vitality: Try it now by using the code Jennifer20 at mannavitality.com. Find more from Jen Cohen: Website: jennifercohen.com Instagram: @therealjencohen Books: jennifercohen.com/books Speaking: jennifercohen.com/speaking-engagements Find more from Jamie Siminoff: Instagram: @jsiminoff Find more from Jamie’s Book: Facebook: Ding Dong Book Instagram: @dingdongbook TikTok: @DingDongBookYouTube: @DingDongBook

The same intensity that can destroy your life is the same intensity that can rebuild it. The difference isn't the person, it's the direction. Ken Rideout is the world's fastest marathoner over 50, a former prison guard, a former addict, and someone who has never once in his life waited to feel ready before making a move. He spent 10 years taking 50 Percocets a day while making millions on Wall Street and hiding it from everyone around him, including his wife. Today he runs 10 miles every single day, has won age groups at every world marathon major, and won a 155-mile desert ultra he signed up for with four weeks' notice and zero experience. In this episode, Ken gets into the real story behind what it took to trade his darkest habits for the discipline that made him a world champion. He also shares the one race he quit that rewired how he approaches everything, what he tells his kids about fear, and why having no process is the reason he keeps winning. If you have ever felt like your past, your struggles, or your lack of a plan disqualifies you from doing something extraordinary, this conversation will change how you see yourself. What's Discussed: (00:00) Who Ken Rideout is and why his story doesn't make sense on paper. (04:37) Working as a prison guard at 18 while his brother was an inmate. (07:03) The slap that got him fired and the better job that followed two days later. (15:24) How a routine prescription started a decade-long secret. (19:40) The night his wife found him on the floor. (27:25) Moving his family to LA with no safety net and a newborn. (28:01) Why running became the replacement, not the cure. (33:44) What "delusionally optimistic" actually looks like in practice. (36:05) The most underrated skill in business nobody talks about. (40:30) What Ken told his scared son at the baseball game. (41:01) Signing up for a 155-mile desert race with zero experience. (54:18) The marathon times that made the Wall Street Journal and New York Times take notice. (1:05:35) The one coaching change that shaved five minutes off his marathon. (1:10:22) The line about walking on water that stopped me in my tracks. (1:22:10) The race he quitted that he still carries with him to this day. (1:31:06) His daily routine and the supplements he swears by. (1:44:52) The status symbol that's available to anyone and costs nothing. Thank You to Our Sponsors!AirDoctor: Head to AirDoctorPro.com and use promo code HUSTLE to get up to $300 OFF today! AirDoctor comes with a 30-day money back guarantee, plus a 3-year warranty (an $84 value) FREE! Kion: Visit getkion.com/habits or 20% OFF Momentous: Ready to try supplements that actually do what they claim? Head to livemomentous.com and use code JEN for 35% OFF your first subscription. Therasage: Visit Therasage.com and use code JEN to get 15% OFF your order. Your skin deserves this level of care. Magic Mind: Head over to www.magicmind.com/jen and use code JEN at checkout. Prolon: Prolon is offering listeners 30% OFF sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use the code JENNIFERCOHEN to claim your discount and your bonus gift. Rho Nutrition: Go to RhoNutrition.com and try Rho's Liposomal Glutathione. Use code JEN20 for 20% OFF sitewide. Manna Vitality: Try it now by using the code Jennifer20 at mannavitality.com. Find more from Jen Cohen: Website: www.jennifercohen.com Instagram: @therealjencohen Books: www.jennifercohen.com/books Speaking: www.jennifercohen.com/speaking-engagements Find more from Ken Rideout: Website: https://www.thekenrideout.com/ Instagram: @ken_rideout YouTube: @ken_rideout Facebook: Ken Rideout TikTok: @Ken_Rideout X: @KenRideout_ Book: https://www.theothersideofhard.com/ Podcast: Rideout: The Other Side of Hard Find more from Ken Rideout’s Group: Website: https://www.rideout.group/ Instagram: @rideout.group

Protein is everywhere. But the part of protein that actually does the work for muscle, recovery, metabolism, and staying lean is something most people rarely talk about: essential amino acids. We dive deeper into this in the Habits & Hustle podcast with Angelo Keely. We also chat about why amino acids outperform protein powder for muscle synthesis, why muscle loss quietly begins after 30, and how essential amino acids help preserve muscle during fat loss, fasting, and intense training. Angelo Keely is the co-founder and CEO of Kion, an active lifestyle supplement and functional food company. He has spent more than 20 years involved in nutrition, functional fitness, yoga, and meditation. → Visit getkion.com/habits for 20% off. What’s Discussed (01:33) Angelo’s early life in the natural health world (16:01) Amino acids explained and why they power protein benefits (20:23) Muscle loss starting after 30 and what drives it (32:34) How protein timing affects muscle protein synthesis (36:03) Amino acids vs whey protein for muscle growth (47:10) The hidden muscle loss risk of GLP-1 weight loss (57:21) Amino acids vs creatine for muscle health (01:06:10) Why leucine becomes critical as we age Thank you to our sponsors: Fatty15: Head to Fatty15.com and use promo code HUSTLE to claim your discount. Rho Nutrition: Try Rho Nutrition today and experience the difference of Liposomal Technology. Use code JEN20 for 20% OFF everything at RhoNutrition.com. Prolon: Prolon is offering listeners 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit ProlonLife.com/JENNIFERCOHEN and use the code JENNIFERCOHEN to claim your discount and your bonus gift. Therasage: Visit Therasage.com and use code JEN to get 15% off your order. Your skin deserves this level of care. Air Doctor: Head to AirDoctorPro.com and use promo code HUSTLE to get UP TO $300 off today! AirDoctor comes with a 30-day money back guarantee, plus a 3-year warranty — an $84 value, free! Magic Mind: Head over to MagicMind.com/Jen and use code Jen at checkout. Momentous: Ready to try supplements that actually do what they claim? Head to LiveMomentous.com and use code JEN for 35% off your first subscription. Manna Vitality: Try it now by using the code Jennifer20 at MannaVitality.com. Amp fit If you’re ready to make consistency a habit without sacrificing your sanity, check out JoinAmp.com. Find more from Jen: Website: https://jennifercohen.com Instagram: @therealjencohen Books: https://jennifercohen.com/books Speaking: https://jennifercohen.com/speaking-engagement Find more from Angelo Keely: Website: https://getkion.com Instagram: @kion → Visit getkion.com/habits for 20% off.