How to pitch to 9Honey with Jo Abi | Ep 107

How to pitch to 9Honey with Jo Abi | Ep 107

From Hack Your Own PR by Odette Barry

June 28, 2025 · 34 min · Episode 107

About this episode

Jo Abi shares insights on pitching to 9Honey and the art of storytelling in media.

In this episode, I'm joined by Jo Abi, senior writer at 9Honey and one of the most refreshingly honest and compassionate voices in Australian media. With a background in radio, over a decade in digital journalism, and a side-hustle writing from the trenches of parenting three neurodivergent kids, Jo has a deep understanding of what makes a story resonate. At 9Honey, Jo writes across consumer, lifestyle, and real-life content — often drawing on her own lived experience and relentless curiosity (yes, she once wrote a whole article sparked by chickpeas on sale at Woolies). She's known for championing everyday Australians, turning PR pitches into powerful stories, and always keeping it real with her readers. On Hack Your Own PR, we explore the art and science of media relations, publicity, and storytelling to help you DIY your PR, amplify your voice and share your message. In this episode, Jo gives us an inside look at: Her journey from radio to mummy blogging to national newsroom. The unique content pillars at 9Honey — think relatability, reliability, entertainment and consumer insight. How she structures her 6am–2pm workday and juggles motherhood, deadlines, and ADHD with humour…

People in this episode

Host: Odette Barry

Guest: Jo Abi

Topics covered

Keywords

Mentioned in this episode

Organizations: 9Honey

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