About this episode

Adam Sedlack discusses UFC Gym's evolution, franchising strategy, and insights for fitness entrepreneurs post-COVID.

Welcome back to HALO Talks! In this episode, we're joined once again by Adam Sedlack, CEO of UFC Gym, for another conversation that explores the evolution of the brand since his last appearance in May, 2019. (Link below.) Adam takes us behind the scenes on navigating the challenges of COVID-19, transitioning to a franchise-focused, asset-light business model, and expanding globally, with UFC Gyms now operating in 48 countries and growing. You'll hear firsthand how strategic decisions protected both the UFC brand and its franchisees, why careful franchisee selection and capitalization are crucial, and how UFC Gym's new concepts, like boutique jiu-jitsu studios, are shaping the industry's future. Plus, Adam shares very candid advice for fitness entrepreneurs, his thoughts on brand partnerships, and what true community means inside—and outside—the gym doors. Whether you're a franchise veteran or just starting out, this episode is packed with a ton of takeaways. Key themes discussed UFC Gym's global franchising strategy and expansion Navigating COVID-19 financial challenges without bankruptcy Franchisee support, training, and operational infrastructure Introducing UFC Gym Jiu Jitsu…

People in this episode

Host: Pete Moore

Guest: Adam Sedlack

Topics covered

• UFC Gym franchising
• COVID-19 challenges
• fitness entrepreneurship
• global expansion
• franchisee support
• boutique fitness models

Keywords

• UFC Gym
• franchise
• COVID-19
• fitness
• entrepreneurship
• global expansion
• jiu-jitsu
• franchisee support

Mentioned in this episode

Organizations: UFC Gym

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