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On the show
From 11 epsHost
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Recent episodes
Episode #603: Behind UFC Gym's Global Franchise Surge with Adam Sedlack
Jun 23, 2026
Unknown duration
Episode #602: Connecting Family Fitness-Lessons from GreatLIFE'S Integrated Approach with Nick Ovenden
Jun 9, 2026
Unknown duration
Episode #601: Growing Club 16 and She's Fit-Inside British Columbia's Fitness Boom with Trevor Linden and Carl Ulmer
Jun 2, 2026
Unknown duration
Episode #600: Inside Ola Capital-Richey Hansen's Move from Endurance Sports to Healthy Aging Investments
May 26, 2026
Unknown duration
Episode #599: Leveraging Incentives for Massive Growth-John Dwyer's Winning Gym Strategies
May 19, 2026
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/23/26 |  Episode #603: Behind UFC Gym's Global Franchise Surge with Adam Sedlack | Welcome back to HALO Talks! In this episode, we're joined once again by Adam Sedlack, CEO of UFC Gym, for another conversation that explores the evolution of the brand since his last appearance in May, 2019. (Link below.) Adam takes us behind the scenes on navigating the challenges of COVID-19, transitioning to a franchise-focused, asset-light business model, and expanding globally, with UFC Gyms now operating in 48 countries and growing. You'll hear firsthand how strategic decisions protected both the UFC brand and its franchisees, why careful franchisee selection and capitalization are crucial, and how UFC Gym's new concepts, like boutique jiu-jitsu studios, are shaping the industry's future. Plus, Adam shares very candid advice for fitness entrepreneurs, his thoughts on brand partnerships, and what true community means inside—and outside—the gym doors. Whether you're a franchise veteran or just starting out, this episode is packed with a ton of takeaways. Key themes discussed UFC Gym's global franchising strategy and expansion Navigating COVID-19 financial challenges without bankruptcy Franchisee support, training, and operational infrastructure Introducing UFC Gym Jiu Jitsu boutique model Importance of franchisee passion and capitalization Opportunities for gym conversions and management partnerships Synergies and potential for brand sponsorships in clubs A Few Key Takeaways 1.Asset-Light, Franchise-Focused Strategy Post-COVID: The organization shifted from owning corporate gyms, creating significant rent and debt liabilities, toward an asset-light, franchise-centric model. Assets were sold to well-capitalized franchisees, and proceeds were used to pay off debt, allowing the company to emerge stronger post-pandemic 06:07. 2. Disciplined Franchisee Selection: Success in franchising is not just about expansion but about choosing the right partners. The best franchisees are both properly capitalized and deeply passionate about the brand and its mission. A lack of either capital or passion is a deal-breaker, and sometimes it's about connecting people who have both qualities 20:39. 3. Global Expansion & Diversified Models: The brand is now developing in 48 countries, opening nearly one new gym every week, and is on track to increase that pace. Performance is especially strong in larger 30,000-40,000 square foot models. Additionally, they've launched a low-capital UFC Gym Jiu Jitsu studio to serve smaller markets and new owner-operator franchisees, expanding their reach and appeal 06:23. 4. Operational Infrastructure and Automation: To scale effectively, automation, robust systems, and support infrastructure are essential. The company leverages tools like Club Connect, comprehensive CRMs, and AI to support franchisees, enabling even average teams to perform at high levels by following well-crafted operational manuals 17:41. 5. Potential and Practice of Facility Conversions: There is growing opportunity in converting existing, often underperforming, fitness facilities (sometimes with landlords becoming franchisees) into refreshed UFC Gym-branded locations. The model is flexible, allowing for such conversions and even management partnerships where the UFC Gym team operates facilities on behalf of landlord-owners 26:24. Resources: Adam Sedlack: https://www.linkedin.com/in/adamsedlack UFC Gym: https://www.ufcgym.com Adam's first HALO Talks: https://www.halotalks.com/adam-sedlack-president-ufc-gym (May 2019) Integrity Square: https://www.integritysq.com Prospect Wizard: https://www.theprospectwizard.com Promotion Vault: https://www.promotionvault.com HigherDose: https://www.higherdose.com | — | ||||||
| 6/9/26 |  Episode #602: Connecting Family Fitness-Lessons from GreatLIFE'S Integrated Approach with Nick Ovenden | On this episode of HALO Talks, we welcome Nick Ovenden of GreatLIFE, an organization that has redefined community recreation in the Sioux Falls, South Dakota area. What began as a sort of "accidental" golf course acquisition has evolved into a network of six golf courses, 19 fitness centers, and a bowling alley, serving over 40,000 members within a 90-mile radius. Nick joins us to discuss the unique business model that blends fitness, golf, and family activities under one membership, fostering inclusivity and long-term member engagement. Pete and Nick also dive into how their employee stock ownership plan (ESOP) is shaping company culture and succession planning, the impact of combining recreational offerings on attrition, and GreatLIFE'S commitment to building community through partnerships and transparency. When it comes to the recovery trends that were brought up in discussion, Nick states, "If you have not gotten on the workout recovery train yet, your time and your stop is now. You got to get these products in there before these workout recovery and spas end up saturating your market." Key themes discussed Combining golf, fitness, and bowling for family experiences Membership structure: simplicity and inclusivity Community partnerships and local business integration Reducing attrition through varied activity options Transparency in financials and business education Board-driven decision-making post-ESOP transition A Few Key Takeaways 1.Unique Multi-Activity Membership Model: GreatLIFE combines golf courses, fitness centers, and a bowling alley under a single membership structure. Members can choose between single, couple, or family plans and select either a Fitness Plus or Golf and Fitness Plus membership, aiming to keep things simple and all-encompassing. This approach fosters a stronger sense of community and encourages member retention by offering a broad range of activities for various interests and life stages. 2. Intentional Face-to-Face Member Onboarding: The organization has deliberately chosen not to use online sign-ups. Instead, all memberships are started in person to ensure that team members can fully explain their offerings and guide new members to the option best suited to their needs. This helps reduce attrition by keeping members engaged with new activities as their interests change. 09:04. 3. Low Attrition Rates Driven by Diverse Offerings: With multiple activities available like fitness, golf, pickleball, bowling, and group classes, members are less likely to leave since there is always something appealing. As a result, their annual member attrition rate is relatively low (about 30%), and staff turnover is also below industry averages 09:45. 4. Community Over Competition: GreatLIFE maintains close, non-competitive relationships with other local golf courses and fitness entities. Rather than trying to compete directly, they work together and even refer potential members elsewhere if their own services do not match a visitor's needs. This bolsters the overall community and reputation, benefiting everyone. 07:16. 5. Employee Stock Ownership Plan (ESOP) as a Succession Strategy: A key differentiator is the adoption of an ESOP for succession planning. This structure allows employees to gradually gain ownership stakes in the company, fostering long-term commitment and a sense of shared responsibility. The move also helps preserve the company's culture, aligning incentives and making employees more invested in the company's success. 10:55 Resources: Nick Ovenden: https://www.linkedin.com/in/nick-ovenden-8b047349 GreatLIFE Golf & Fitness: https://joingreatlife.com Integrity Square: https://www.integritysq.com Prospect Wizard: https://www.theprospectwizard.com Promotion Vault: https://www.promotionvault.com HigherDose: https://www.higherdose.com | — | ||||||
| 6/2/26 |  Episode #601: Growing Club 16 and She's Fit-Inside British Columbia's Fitness Boom with Trevor Linden and Carl Ulmer | Welcome to HALO Talks NYC! In this episode, in this episodes, host Pete Moore sits down with Vancouver-based fitness entrepreneurs Trevor Linden and Carl Ulmer to explore the fantastic growth behind Club 16 and She's Fit health clubs in British Columbia. From the early days of innovating women's-only fitness spaces to strategic brand evolution and ambitious expansion plans, Trevor and Carl share candid insights on adaptation, leadership, and building a values-driven organization. They discuss how professional athletics translate to business, the increasing importance of inclusivity and wellness amenities, and what it takes to maintain a winning team culture in a rapidly changing industry. Whether you're a fitness operator, entrepreneur, or just curious how sports savvy shapes business success, this episode offers invaluable lessons and inspiration. On building fitness communities for all ages, Trevor states, "One of the best things I saw was that we had a group of, I think they're 75 years old, they go for coffee at Tim Hortons and they come in for a workout and it was a, it was exactly what we wanted to see is that is, is bringing fitness to, making it accessible for people." Key themes discussed Evolution of women's-only fitness models Brand alignment and personal reputation Transition from defense to offense post-COVID Facility upgrades and equipment trends Diversity's impact on fitness offerings Maintaining independence vs. partnering with private equity Staff culture and leadership development A Few Key Takeaways 1. Legacy of Adaptability and Innovation: Carl explained how his stepdad, Chuck Lawson, shifted from operating Gold's Gyms to pioneering women's-only fitness in British Columbia, launching Just Ladies Fitness, and later transitioning to the value-priced She's Fit brand when he noticed market trends shifting. Chuck exemplified never resting on success and continually adapting the business to meet evolving needs, which became a fundamental company value. 2. Authenticity in Leadership and Brand Alignment: Trevor described his careful assessment before putting his name on Club 16, emphasizing the importance of personal brand integrity and shared values with business partners. He insisted on active partnership rather than just lending his name for royalty, making sure his values and the company's vision matched. 3. Women's-Only Fitness is Booming: There is significant evidence of increasing demand and success in women's-only fitness spaces. Carl cited strong performance and expansion plans for She's Fit, attributing it to demographic diversity and a trend towards women seeking strength training and safer, private workout environments. Their locations are often at or over capacity, and new growth is a "no brainer." 4. Focus on Team and Culture Over Name Recognition: Both Trevor and Carl stressed that a brand name does not make a company successful; rather, it's the team and culture. They credit their deep bench of long-tenured employees, investing in people, and maintaining company values as key drivers of ongoing success, not just Linden's celebrity. 5. Growth Ambitions Are Grounded in Operational Discipline: The company has ambitious plans: aiming for 3 new She's Fit and 2 Club 16 locations annually starting in 2027, reaching about 41 locations by 2030. Despite increasing competition—including from private equity—they maintain operational independence, strong financials, and a preference for slow, quality-focused growth over rapid expansion for its own sake. Resources: Trevor Linden Fitness: https://www.trevorlindenfitness.com Integrity Square: https://www.integritysq.com Prospect Wizard: https://www.theprospectwizard.com Promotion Vault: https://www.promotionvault.com HigherDose: https://www.higherdose.com | — | ||||||
| 5/26/26 |  Episode #600: Inside Ola Capital-Richey Hansen's Move from Endurance Sports to Healthy Aging Investments | Welcome to HALO Talks! In this episode, host Pete Moore sits down with Richey Hansen, a former college athlete turned sports injury prevention clinic founder, coach, and now. . . venture investor. Drawing from his roots in the sports world and experience leading the Roots Running Project (a nonprofit that supports post-collegiate athletes) Richey talks about the unique dynamics of training groups, the benefits of nonprofit structures for athlete development, and his transition into the world of healthcare venture capital. He goes on to discuss what it takes to evaluate and invest in early-stage companies, lessons learned from managing a portfolio of dozens of startups, and the ambitious mission behind his latest venture, Ola Capital, which is focused on closing the gap between healthspan and lifespan. Whether you're interested in athlete development, tech innovation in wellness, or the "behind the scenes" nuts and bolts of starting a venture fund, this episode has insights you won't want to miss. When it comes to fundraising in today's private markets Hansen states, "Fundraising is obviously a challenge, especially in the current environment. And part of that is just the lack of liquidity that's occurred within private markets over the last couple years. It just leaves a lot of LPs still waiting for those liquidity events to occur so they could redeploy back into either new funds or new technologies." Key themes discussed Athlete-driven nonprofit model for developing post-collegiate runners Challenges and strategies in raising investment funds Evaluation criteria for early-stage health and wellness startups Differences between nonprofit and for-profit sports organizations Operational support for founders as a venture investor Transition from sports rehab clinics to tech and investing Healthy aging and longevity investment focus at Ola Capital A Few Key Takeaways 1.Roots Running Project's Innovative Nonprofit Model: Hansen described the rationale behind structuring Roots Running Project as a nonprofit. This allowed for diverse funding sources, flexibility in athlete sponsorships, and greater support for post-collegiate athletes who might not initially qualify for top-tier brand sponsorships. The nonprofit format enabled more athletes to reach their potential without brand exclusivity constraints. 03:33 2. Value of Athlete Development Parallels Early-Stage Investing: Richey also drew parallels between supporting developing athletes and early-stage founders. Both require belief in potential, focus on character and drive, and the right kind of support without micromanagement. The operational approach in coaching athletes informed his perspective in nurturing founders as a venture investor. 11:18 3. Niche Venture Focus Yields Strategic Advantages: While at Revere, Hansen and his team leveraged deep industry relationships—particularly in oral health—to inform investment decisions. This provided unique "inside baseball" perspectives, helping to select companies likely to be adopted or acquired by partners in the space, and showing how specialized funds can offer significant value to both startups and investors. 13:53 4. Venture Fundraising Demands Long-Term Relationship Building: Raising a venture fund, especially in the current private market environment, is a long, relationship-driven process. Hansen detailed how the process for the $35 million Ola Capital fund relies on networks with founders, executives, medical experts, family offices, and athletes who share a passion for health, wellness, and longevity. Fundraising typically takes 12–36 months and hinges on trust, track record, and shared vision. 19:12 5. Ola Capital's Mission-Closing the Gap Between Healthspan and Lifespan: Ola Capital focuses on healthy aging, aiming to reduce the sizable gap in the U.S. between years lived and years lived in good health. Richey explained how the fund leverages elite athlete networks and clinical expertise to source, validate, and promote technologies that can support longer, healthier lives for all, not just elite performers. 22:21 Resources: Richey Hansen: https://www.linkedin.com/in/rthansen Ola Capital: https://www.olacapital.vc Integrity Square: https://www.integritysq.com Prospect Wizard: https://www.theprospectwizard.com Promotion Vault: https://www.promotionvault.com HigherDose: https://www.higherdose.com | — | ||||||
| 5/19/26 |  Episode #599: Leveraging Incentives for Massive Growth-John Dwyer's Winning Gym Strategies | On this episode of HALO Talks, Pete Moore sits down with internationally renowned marketing expert John Dwyer, also known as JD, for a deep dive into proven direct response marketing strategies that deliver real ROI . . . no vague brand-building promises. Hailing from Australia and celebrated for his practical, results-oriented approach, Jack shares stories from his decades-long career, including how a simple contest formula brought hundreds of qualified leads to gyms at a fraction of the usual cost, and why creative incentives like vacation vouchers trump discounting your own services. With anecdotes spanning from licensing Disney characters to orchestrating a bank campaign featuring Jerry Seinfeld, Dwyer reveals the nuts and bolts of incentive-based marketing, the mindset shifts needed to outpace the competition, the power of persistent idea generation, and the importance of a strong call to action. Whether you're running a gym, leading a fitness franchise, or simply want to sharpen your marketing acumen, this episode is packed with insights and actionable takeaways from one of the industry's most persistent and inventive minds. On viral gym incentives, Jack says, "Instead of giving up the first month membership, which of course every gym does, they replace that by saying, join my fitness center and I will give you a free vacation to Disney World, New York, Orlando, call the hotspots, and we give these vacation vouchers to them for $50." Key themes discussed Direct response marketing vs. traditional advertising Incentive-based marketing to drive gym memberships Cost-effective lead generation strategies Using contests and giveaways for engagement Leveraging licensing and brand equity Importance of a strong call to action (CTA) Adapting marketing for small and medium businesses A Few Key Takeaways 1. Direct Response Marketing Over Traditional Branding: John emphasized a fundamental difference between his approach and that of traditional ad agencies: Instead of building brand love in hopes customers will eventually try the product, his strategy is to get people to try the product first so they fall in love with the brand later. Measurability and ROI are central, and "face on the side of a bus" advertising is dismissed for most businesses unless they're global giants like Coca-Cola or Nike (01:04). 2. Leveraging Incentives—"Happy Meal Toys" for Grown-Ups: A key to successful direct response marketing, especially in the fitness sector, is offering incentives unrelated to price discounting. Dwyer discusses "Happy Meal toy" strategies—low-cost incentives (e.g., vacation vouchers) with high-perceived value—that drive response and differentiate offers without eroding core business value (07:24). 3. Facebook Contests for Lead Generation: John shared a proven contest model for gyms and fitness centers: Run Facebook contests where prospects can win a 6- or 12-month membership. The vast majority who don't win remain red-hot leads for follow-up offers. Reported costs per lead are dramatically lower ($1–$5) than those from typical lead generation companies, with much higher volume and exclusivity of leads (04:03). 4. Powerful Call to Action is Critical: Five key elements to effective direct response are: (1) Identify the problem, (2) Aggravate it, (3) Provide a solution, (4) Offer proof (testimonials), and (5) End with a strong call to action (CTA). Dwyer noted most campaigns fail due to a weak CTA, underscoring the importance of an irresistible, incentive-based close (22:15). 5. Borrowing Equity from Big Brands & Trends: A recurring theme with John is "borrowing" the equity of established brands or cultural trends via licensing (e.g., Disney, Ninja Turtles) or celebrity endorsement (e.g., Jerry Seinfeld for a bank's ad campaign). This shortcut to consumer attention and trust can be particularly powerful for smaller enterprises when deployed wisely (13:28). John Dwyer: https://theinstituteofwow.com/about Integrity Square: https://www.integritysq.com Prospect Wizard: https://www.theprospectwizard.com Promotion Vault: https://www.promotionvault.com HigherDose: https://www.higherdose.com | — | ||||||
| 5/12/26 |  Episode #598: Building an American-Made Brand-Jim Stallman Discusses Eco Global and Imagination Playground | Welcome to HALO Talks! In this episode, host Pete Moore sits down with Jim Stallman, the driving force behind Eco Global Manufacturing, a multi-generational family business based in Providence, Rhode Island. From its humble beginnings in upholstery supply after World War II to a diverse portfolio spanning technical foams, medical supplies, playground equipment, and pet products, Eco Global's story is one of relentless innovation and American manufacturing pride. Jim shares how the company evolved, their deep commitment to keeping production stateside, the strategic decision to move into direct-to-consumer brands, and the passion projects like Imagination Playground, which fosters imaginative, screen-free play for kids worldwide. Listen now for a conversation spanning everything from entrepreneurship, adaptation, and purpose-driven business that now spans playgrounds, pets, and beyond. On listening to customers to drive innovation, Jim says, "When we listened to our customers, we adjusted the product by what they said, what they wanted, and then took that end product and threw it into a design award against . . . multimillion dollar playground installations like tens of millions versus our little playground set. We came in third!" Key themes discussed Family business history and evolution Pivoting from original equipment manufacturing (OEM) to direct-to-consumer American-made manufacturing advantages Product innovation: Imagination Playground and Chew'ems Marketing brands vs. contract manufacturing Impact of screen time on children Opportunities in health clubs and community spaces A Few Key Takeaways 1.Legacy and Evolution of a Family Business: Jim shared the company's origins, starting from an upholstery supply business post-World War II, growing through decades of innovation in materials (including crosslink foams and open pore urethane), and pivoting strategies to remain viable in modern manufacturing (00:31 – 03:04). 2. Emphasis on American Manufacturing: The company made a deliberate decision to keep manufacturing and jobs in the U.S., even acquiring the Imagination Playground brand to prevent its relocation to China. This has become a point of pride and a significant marketing advantage, especially given supply chain challenges during COVID (04:00 – 09:12). 3. Vertical Integration and Brand Ownership: Shifting from an OEM supplier to owning and marketing their own brands (such as Imagination Playground and Chew Ems) has brought more direct control, creativity, and fulfillment, enhancing the company's agility and internal morale (05:47 – 11:18). 4. Play, Wellness, and Social Impact: Imagination Playground's open-ended play products are designed to foster collaboration, creativity, and inclusion among children. The company is dedicated to getting kids off screens and promoting healthy, active, social play, especially important in light of increased screen time and reduced face-to-face socialization due to COVID (16:37 – 20:21). 5. Opportunities with Health Clubs and Community Centers: There is untapped potential for partnerships with health clubs, YMCAs, and community organizations. Deploying Imagination Playground in these environments not only offers a valuable amenity for families but also aligns with broader missions of combating loneliness, obesity, and inactivity among youth (22:17 – 24:24). Resources: Jim Stallman: https://www.linkedin.com/in/jim-stallman-1a7501281/ Eco Global Manufacturing: https://ecoglobalmfg.com Imagination Playground: https://imaginationplayground.com Chew Ems: https://www.chewems.com Integrity Square: https://www.integritysq.com Prospect Wizard: https://www.theprospectwizard.com Promotion Vault: https://www.promotionvault.com HigherDose: https://www.higherdose.com | — | ||||||
| 5/5/26 |  Episode #597: Alexander Tsiaras Explains StoryMD and the Power of Owning Your Medical Data✨ | digital healthpatient empowerment+3 | Alexander Tsiaras | StoryMDDARPA | — | medical recordsAI agent+3 | — | 22m 07s | |
| 4/28/26 |  Episode #596: Lessons Learned Scaling W.O.L.F Fitness-Tony Saxby on Franchise Growth✨ | franchise growthcommunity-centered gyms+3 | Tony Saxby | W.O.L.F FitnessPlanet Fitness+1 | — | W.O.L.F Fitnessfranchise+7 | — | 25m 10s | |
| 4/21/26 |  Episode #595: Legal Advice for HALO Entrepreneurs-Pitfalls, Intellectual Property, and Franchise Exits with Matt Fornaro✨ | legal adviceentrepreneurship+3 | Matt Fornaro | big lawHALO | — | legal challengessmall businesses+3 | — | 25m 35s | |
| 4/14/26 |  Episode #594: Transforming Rehabilitation-Ashok Gupta on Building Theranow's Tech-Driven Platform✨ | telehealthphysical therapy+4 | Ashok Gupta | TheraNow | — | telehealthphysical therapy+6 | — | 27m 30s | |
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| 4/7/26 |  Episode #593: Sam Circh on Adaptive Youth Fitness, Watch Me Move NYC, and Building Inclusive Communities✨ | adaptive youth fitnessinclusive movement programs+3 | Sam Circh | Watch Me Move NYCGenesee Valley Rotary Camp | ManhattanRochester, New York | adaptive fitnessyouth fitness+3 | — | 23m 16s | |
| 4/2/26 |  Episode #592: Jody Merrill's Journey from Speech Therapy to Building btone Pilates Franchise✨ | entrepreneurshipfitness+4 | Jody Merrill | btone fitnessFranchising for Dummies | Boston | Jody Merrillbtone fitness+6 | — | 31m 36s | |
| 3/24/26 |  Episode #591: How Garrett Salpeter and NeuFit Are Transforming Injury Recovery with Neuro-Bioelectric Technology✨ | injury recoveryneuro-bioelectric technology+4 | Garrett Salpeter | NeubieNeuFit | — | injury recoveryneuro-bioelectric stimulation+5 | — | 28m 25s | |
| 3/10/26 |  Episode #590: Inside NOVOS-How Chris Mirabile and Top Scientists Approach the Longevity Movement✨ | longevitypreventative health+4 | Chris Mirabile | NOVOSMayo Clinic+1 | — | longevity movementpreventative health+5 | — | 30m 42s | |
| 3/3/26 |  Episode #589: From Backpacking to Beer Baths-The Journey Behind Oakwell Beer Spa✨ | entrepreneurshipwellness+3 | Jessica ZouaouiDamien Zouaoui | Oakwell Beer Spa | Denver, ColoradoNew York City+3 | Oakwell Beer Spawellness+5 | — | 32m 00s | |
| 2/24/26 |  Episode #588: Building Strive-Combining Science, Self-Improvement, and Authenticity in Men's Skincare✨ | men's skincareentrepreneurship+4 | Angel Olavarria | Strive | Forest Hills, Queens | men's skincareentrepreneurship+5 | — | 29m 07s | |
| 2/17/26 |  Episode #587: Exploring GLP-1 Integration and Fitness Industry Innovation with David Appel of Korb Health✨ | GLP-1 integrationfitness industry innovation+4 | David Appel | KORB Health | — | GLP-1fitness+5 | — | 28m 28s | |
| 2/12/26 |  #18-HALO Talks Fast Break: From Chaos to Centralization-Prospr's Approach to Operational Consistency | Welcome to another episode of HALO Talks! On today's Fast Break, host Pete Moore catches up with Erika Wasser, Co-Founder of Prospr. This is Erika's second appearance on the pod, her first being back in 2020. (Link below to the full episode.) Wasser has been on a mission to streamline club and studio operations for years, tackling the challenge of consolidating disparate tools into one seamless platform. She shares some exciting updates about how Prospr has evolved into an enterprise-level solution, now integrating with major platforms like Awardco, Mariana Tek, and Mindbody, with more on the horizon. She also touches on why a lot of businesses are switching over to her solution. Mainly it's because of its power to consolidate multiple management tools and create operational consistency across. She mentions tons of new features like auto-routed ticketing, robust operational checklists, AI-powered scheduling, and bilingual communications, all designed to make life easier for managers and frontline staff. As always, Erika brings her trademark wisdom and humor ("If you're an entrepreneur, prep your liver!") offering candid advice for fellow entrepreneurs about patience and perseverance. Listen now to hear how Prospr is transforming the way studios and clubs operate. Resources: Erika Wasser: https://www.linkedin.com/in/erika-wasser-b7176817 Prospr: https://prospr.work/ Erika's first HALO Talks: https://www.halotalks.com/erika-wasser-co-founder-prospr-at-work/ Prospect Wizard: https://www.theprospectwizard.com Promotion Vault: https://www.promotionvault.com HigherDose: https://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com | — | ||||||
| 2/10/26 |  Episode #586: How Fitness and Wellness Tenants are Transforming New York's Real Estate Landscape with Jeff Roseman | In this episode of HALO Talks, host Pete Moore reconnects with longtime friend and real estate industry veteran Jeff Roseman, Vice Chairman at Newmark and previous guest. (Podcast #151. Link below.) Together, they dive into the surging demand for fitness and wellness tenants in New York City, discussing how the HALO space has helped revitalize the retail and office markets. Jeff shares insider perspectives on landlord-tenant dynamics, the nuances of leasing deals—including the New York-centric "good guy clause"—and the importance of understanding market economics. The conversation covers emerging concepts, evolving tenant rep strategies, and the exciting growth of new brands shaping the city's HALO landscape. Whether you're a seasoned operator, an aspiring entrepreneur, or just curious about what's driving NYC's commercial real estate trends, this episode is packed with practical insights, some fun anecdotes, and a bullish outlook on the future of in-person fitness and retail. On the good guy clause Roseman says, "The good guy guarantee is just you basically guaranteeing that you're going to stay in the space, you're guaranteeing that you're going to pay rent, and if business is terrible and you have to leave, you just hand back the keys . . . because getting the keys back from a delinquent tenant can take a year, if not longer. And that really screws everything up." Key themes discussed Surge in fitness/wellness tenants in NYC real estate. Landlord flexibility with new fitness concepts and brands. Importance and explanation of the Good Guy clause. Tenant support: Financial guidance and market understanding. Shifts in lease terms, rents, and office building resets. Notable fitness/wellness brands landlords favor recently. A Few Key Takeaways: 1.Fitness & Wellness Tenants Are Booming in NYC: Jeff mentions that fitness and wellness tenants in NYC surged by 40% year-over-year. The variety of brands—from Pilates to high-intensity and recovery concepts—highlights a vibrant, evolving landscape that's energizing the local commercial real estate market. 2. The HALO Sector Has Been a Lifeline for Commercial Real Estate: Fitness, wellness, and associated businesses have played a crucial role in making office buildings more attractive post-pandemic. Amenities like fitness centers, healthy cafes, and wellness offerings are now seen as vital for drawing people back to workspaces, not just traditional banks or drugstores. 3. Landlord-Tenant Dynamics & the Role of Good Guy Guarantees: Pete and Jeff also talk about the "unique" structure of New York City leases, especially the use of the "good guy" guarantee. This provision allows independent operators flexibility to exit a lease without ongoing liability if things don't work out, while big national chains with strong credit are typically held to stricter long-term obligations. 4. Site Selection Is About More than Just Rent and Buildout Costs: Roseman emphasizes the importance of understanding market dynamics, competition, and location history—not just the physical space or potential cost savings from a previous tenant's buildout. Success comes down to execution, market insight, and a thorough understanding of what makes a site (and business model) viable. 5. The Resilience of In-Person Retail and Fitness: Despite predictions that online shopping and the pandemic would devastate brick-and-mortar retail and fitness centers, Jeff Roseman is bullish on the future. In-person experiences—whether for workouts, wellness, or shopping—are proving essential, and new, creative concepts continue to drive the city's vibrancy. Resources: Jeff Roseman: https://www.linkedin.com/in/jeffreydroseman Jeff's prior HALO Talks: https://www.halotalks.com/jeff-roseman-vice-chairman-newmark-knight-frank Integrity Square: https://www.integritysq.com Prospect Wizard: https://www.theprospectwizard.com Promotion Vault: https://www.promotionvault.com HigherDose: https://www.higherdose.com | — | ||||||
| 1/27/26 |  Episode #585: Democratizing Preventive Health-Hunter Ziesing's Vision for Longevity and Data-Driven Wellness | On this episode of HALO Talks, host Pete Moore sits down with Hunter Ziesing, founder of Longevity Health, to dive into the rapidly chaing volving world of preventive health and personal wellness data. Bringing decades of experience from Wall Street, athletic pursuits, and nonprofit work, Hunter shares his inspiration for moving into longevity and healthspan solutions after seeing friends and family struggle with preventable health issues. He discusses Longevity Health's mission: Democratizing access to clinical-grade health data and AI-driven recommendations. . . basically what elite practitioners charge six figures for, made accessible to the masses. Learn about how he aims to empower individuals to truly own their health data, integrate information from wearables and medical tests, and leverage AI for personalized action. This episode also explores the business of building scalable solutions, collaborating with fitness chains, and balancing the desire to revolutionize public health with mindful entrepreneurship. On affordable (preventative!) health care for all, Zasing states, " My mission is to really give people the Peter Attia. You know. . .what he charges $150,000 for, for as little as 30 cents a day." Key themes discussed Leveraging personal health data for prevention and longevity AI integration in health management and recommendations Consumer ownership and use of health data Partnerships with fitness clubs and labs for testing Transition from nonprofit to for-profit health ventures Scaling health platforms through technology and collaborations Challenges and vision for democratizing preventive healthcare A Few Key Takeaways: 1.Data-Driven Personalized Health is the Future: Hunter is building a platform (Longevity Health) that brings together personal health data—from wearables, medical records, blood tests, and more—to help guide individuals in preventative health and wellness. His mission is to democratize access, offering "Peter Attia-level" insights at an affordable price. 2. Behavior Change is Achievable and Measurable: Through previous ventures like the national cycling series supporting Livestrong, and his work at Paceline, Hunter demonstrated that motivating people with goals, teams, and rewards (even as simple as a dollar for hitting your heart rate target) can create real, lasting behavior change. 3. AI-Powered Recommendations Enhance Preventive Care: The company is beta testing an AI engine that analyzes your consolidated health data, gives personalized recommendations, and will eventually act almost like a virtual doctor. For now, a human clinician still reviews and oversees the AI's conclusions, ensuring safety and accuracy. 4. Consumer Ownership Over Health Data is Key: Both Ziesing and Pete discuss the importance of individuals owning their own health data. Regulatory shifts (even tech giants like Apple and Google are getting behind this) are beginning to empower consumers, rather than siloing data within companies. 5. Partnerships and Integrations Will Drive Scale: Rather than trying to own every piece of the ecosystem, Hunter emphasizes the strategy of partnering with gyms, health clubs, and existing testing providers. The vision is to make Longevity Health the connective "last mile" that ties together disparate data to deliver actionable insight—potentially white-labeling the tech or integrating with large fitness chains for scale. Resources: Hunter Ziesing: https://www.linkedin.com/in/hunterziesing/ Longevity Health: https://www.longevityhealth.me/ Integrity Square: https://www.integritysq.com Prospect Wizard: https://www.theprospectwizard.com Promotion Vault: https://www.promotionvault.com HigherDose: https://www.higherdose.com | — | ||||||
| 1/20/26 |  Episode #584: From Corporate Success to Franchise Operator-Chris Rotondi's Journey with Serotonin Centers | On this episode of HALO Talks, host Pete Moore sits down with Chris Rotondi, franchisee of a Serotonin Center in Greenwich, Connecticut. From his early days as the 13th employee at Shift4 to his foray into the HALO (Health, Active Lifestyle, Outdoor) space, Chris talks about his entrepreneurial path and passion for biohacking, longevity, and helping others transform their lives. Listen now as Pete and Chris discuss the hard truths behind starting and scaling a HALO business, the importance of authentic local marketing, and the unique advantages (and sometimes challenges!) of joining a strong franchise network. Whether you're interested in the business side of wellness, new trends in anti-aging, or just enjoy hearing candid stories from the front lines of entrepreneurship, this episode delivers plenty of insights and takeaways. (And if you missed it, we interviewed Seratonin Center CEO Eric Casaburi a while back. Link down below.) On expanding within a franchise, Rotondi states, "After your first store it gets a lot easier to take where you are in that first location, and start the second one from that same level, rather than going back and having to relearn all those rookie mistakes that maybe you made when you first opened." Key themes discussed Chris's inspiration to open a Serotonin Center. The importance of word-of-mouth and community marketing. Challenges and rewards of operating a franchise. The evolving mainstream acceptance of biohacking and longevity practices. Collaborations and partnerships with local businesses for mutual growth. Scaling, staffing, and operational complexities in health franchises. A Few Key Takeaways: 1.Entrepreneurial Path & Inspiration: Rotondi shared how his extensive experience at Shift4, where he was surrounded by entrepreneurs and watched a company scale from startup to IPO, inspired him to eventually strike out on his own. This not only shaped his mindset but also gave him the confidence and motivation to take the leap into business ownership. 2. Choosing Serotonin Centers Was a Passion Play: Rather than conducting an exhaustive analysis of possible business options, Chris says that he was immediately drawn to Serotonin and felt a strong alignment with the concept. He dabbled in real estate but realized he needed a business that delivered a tangible positive impact—and found that in the HALO space. 3. Transformative Results Make the Business Rewarding: The most fulfilling aspect of running the center is seeing noticeable transformations in clients—whether it's 35-40 pounds of weight loss or improved health outcomes. These stories not only validate the mission but also create infectious momentum through word of mouth. 4. Franchising as a Strategic Advantage: Rotondi also emphasizes the value of being part of a franchise system, especially in a highly regulated, evolving industry like health and longevity. The franchisor provides critical infrastructure, best practices, and ongoing support, allowing franchisees to scale faster and avoid common pitfalls that solo operators might typically face. 5. Local Networking & Authentic Marketing Are Key: For growth, Chris focuses on the importance of networking and building authentic relationships in his local market (Greenwich, CT). Word of mouth remains king, and collaborations with other health and wellness businesses (like co-branded menu items with nearby cafés) drive new client acquisition and community engagement. Resources: Chris Rotondi: https://www.linkedin.com/in/chris-rotondi Seratonin Centers: https://www.serotonincenters.com Eric Casaburi Seratonin CEO: https://www.halotalks.com/episode-368-eric-casaburi-serotonin-anti-aging-centers Integrity Square: https://www.integritysq.com Prospect Wizard: https://www.theprospectwizard.com Promotion Vault: https://www.promotionvault.com HigherDose: https://www.higherdose.com | — | ||||||
| 1/15/26 |  #16: Tackling Diabetes and Health Education with Ethan Bezner: Insights from the Future Healthcare Leaders | On this episode of HALO Talks-FastBreak, host Pete Moore welcomes University of Georgia student and public health major Ethan Bezner for a transparent conversation about tackling today's greatest health issues—loneliness, obesity, and diabetes. Bezner shares his motivations about why he dove into research around early onset type 2 diabetes, exploring risk factors like sedentary lifestyles, processed foods, and our evolving relationship with fitness. The conversation steers into into the reality of the public health system as Ethan recounts stories from his time as a clinic phlebotomist, where systemic education gaps and real-life challenges come to light. They also discuss the role of government and food manufacturers in transparent labeling, and debate the best ways to reach younger generations, whether through books, social media, or a combination of both. Listen now for a look at the factors shaping public health today and the future leaders working to solve them. Some key takeaways: 1. The lifestyle-disease connection is real: Bezner's research spotlights how technology-driven sedentary habits, ultra-processed food consumption, and reduced physical activity contribute to the rise in early-onset diabetes. 2. Education (and transparency) matter: There's a huge gap in understanding food labels and health risks. Both policy makers and manufacturers must do more to provide honest, accessible information. 3. Hands-on perspective: Working with patients facing real barriers (like income and access to healthcare), Ethan sees first-hand how education, empathy, and community-driven solutions are critical to make things happen. Kudos to him for waving the HALO flag high and representing the next generation of health leaders! 🟢 If you want to check out his final literary research review, check out the link below. Resources: Ethan Bezner: https://www.linkedin.com/in/ethan-bezner-6bb405348 Final Research Review: https://www.halotalks.com/wp-content/uploads/2026/01/Final-Literary-Review-Ethan-Bezner.pdf Prospect Wizard: https://www.theprospectwizard.com Promotion Vault: https://www.promotionvault.com HigherDose: https://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com | — | ||||||
| 1/13/26 |  Episode #583: Building Gold's Gym Success-Bryce Berry's Journey from Dairy Queen to Fitness Club Leader | Welcome to this episode of HALO Talks, where host Pete Moore sits down with Bryce Berry, a New York native whose career led him from Westchester County to the mountains of Salt Lake City, and eventually to building a powerhouse presence in the Gold's Gym franchise network. Bryce shares his entrepreneurial path, starting with the unexpected lessons learned from running Dairy Queen stores, before moving into the health club industry and launching some of the largest and most successful Gold's Gym locations in Colorado, Wyoming, and Washington. From the intricacies of site selection and gym operations to adapting to changing market dynamics and member expectations, Bryce reveals how he's created "rainmaker" clubs by offering standout amenities like expansive weightlifting and cardio areas, basketball courts, racquetball, pickleball, and innovative tanning and recovery services. He digs into the evolving branding landscape of fitness franchises, the role of pricing strategy, and why the Gold's Gym name still carries significant weight in local communities. Listen now to hear Bryce's insights on building thriving gyms, the impact of market trends on business decisions, and how his commitment to quality and member experience is shaping the future of fitness for the next generation of club-goers. Key themes discussed Gold's Gym franchise growth and operations. Site selection strategies for gym locations. Importance of brand recognition in fitness industry. Pricing models and market positioning for gyms. Community amenities: Basketball, pickleball, saunas, recovery. Private equity partnerships and business structure. Adapting gym facilities to trends in strength and cardio equipment. A Few Key Takeaways: 1.Strategic Growth and Site Selection: Bryce talks about his career path from Westchester County to building a network of Gold's Gyms, detailing how he strategically drew a 300-mile radius around his home and used his knowledge from previous business ventures (like a book bindery) to select prime gym locations. His hands-on, boots-on-the-ground approach to site selection set the foundation for successful club launches. 2. Gold's Gym Brand Equity: Bryce highlights the enduring power of the Gold's Gym brand. Despite new competitors and rebranded gyms popping up (such as VASA, EoS, and Fitness Connection), he argues that Gold's still has strong recognition and credibility with consumers. People know Gold's Gym, which translates into excitement, loyalty, and ongoing business success. 3. Mid-Range Pricing Wins: Berry defends the decision to position his clubs in the mid-price range, emphasizing that this "middle" is where the majority of the market is. Instead of chasing ultra-low-cost volume or high-end exclusivity, his strategy is to deliver great value for a reasonable price, which has continually proven successful in the communities he serves. 4. Amenity-Rich, Community-Focused Clubs: The Gold's Gym facilities in Colorado, Wyoming, and Washington are designed as urban or suburban "country clubs" with oversized footprints (some over 50,000 sq ft). Bryce invests heavily in amenities like basketball courts, racquetball, pickleball nights, dry saunas, and top-of-the-line equipment to create a vibrant community feel and cater to a broad clientele. 5. Innovation and Adaptation for Younger Members: Bryce discusses a current trend he's seeing with younger members (especially ages 18–40) favoring strength and cardio equipment, recovery spaces, and high-quality gear such as the Matrix treadmill. He's focused on adapting his clubs to these preferences, particularly with recovery rooms, oversized saunas, and best-in-class equipment—which has helped him attract and retain this growing demographic. Resources: Gold's Gym: https://www.goldsgym.com Integrity Square: https://www.integritysq.com Prospect Wizard: https://www.theprospectwizard.com Promotion Vault: https://www.promotionvault.com HigherDose: https://www.higherdose.com | — | ||||||
| 1/6/26 |  Episode #582: Building Sustainable Health Habits with Dr. Joey Munoz-Education, Accountability, and Fit for Life | On this episode of HALO Talks, host Pete Moore welcomes Dr. Joey Munoz, a leader in the world of fitness and nutrition, straight from Tampa by way of Miami. Joey shares his transformation from an overweight teenager to earning a Ph.D in nutritional sciences, and explains how education and mentorship shaped his evidence-based approach to health. They dive into the evolving landscape of the HALO sector, discuss the confusion that many face around nutrition labels, and stress the importance of taking ownership of your health through education rather than relying on the latest "hacks," "latest diet," or supposed "quick fixes." Munoz also opens up about founding Fit For Life Academy, his commitment to helping everyday people—not just athletes—build sustainable, enjoyable health habits, and the crucial role accountability plays in making lasting changes. Whether you're a fitness pro, operator in the space, or just beginning your wellness journey, this episode is packed with actionable insights and inspiration to help you take charge of your nutrition, fitness, and overall well-being. On taking control of your own health, Munoz states, "I think education is one of the most powerful things, and educating ourselves is one of the most powerful things that we can do to have clarity and to not feel confused around things like food labels, what foods to eat, and what foods not to eat." Key themes discussed Evolution of fitness and nutrition industry. Importance of education in health decisions. Personal journey and mentorship experiences. Decoding and interpreting food labels. Role of accountability and coaching. Building sustainable, enjoyable health habits. Impact of modeling healthy behaviors for kids. A Few Key Takeaways: 1.The Power of Education Over Regulation: Joey and Pete discuss the confusion around food labels and nutrition advice. Munoz emphasizes that while more transparency from food companies would be great, real power lies in personal education and taking agency over our own behaviors. Teaching people how to interpret labels and understand nutritional priorities is central to his approach. 2. Mentorship and Evidence-Based Practices Matter: Joey also credits his development to powerful mentors and his education in nutritional sciences, highlighting the impact of Dr. Lane Norton in particular. He's built his coaching philosophy around an evidence-based approach and mentorship, focusing on practices that are scientifically sound and genuinely effective. 3. Focus on Sustainable, Enjoyable, and Personalized Health: A defining theme in Joey Munoz's work is helping clients make meaningful changes that last, without sacrificing mental health for physical progress. He's adamant that fitness and nutrition programs should fit into a person's lifestyle and be both sustainable and enjoyable—moving away from overly restrictive, yo-yo dieting patterns. 4. The Critical Role of Accountability in Lifestyle Change: Both Pete and Joey also reflect on how accountability, whether to a coach or a community, is a game-changer for building consistency and forming healthy habits. Munoz notes that accountability acts as a bridge until desired actions become habitual and part of one's identity. 5. Modeling Healthy Habits for Future Generations: The conversation wraps up by touching on the importance of parents not just lecturing kids about nutrition and fitness, but modeling those behaviors on their own. Joey states how involving his own children in workouts and celebrating healthy choices can be more effective than simply just telling them what to do. Resources: Dr. Joey Munoz: https://www.linkedin.com/in/joseph-munoz-a09a27295 Fit 4 Life Academy: https://fit4lifeacademy.health Fit4 Life Free e-book: https://fit4lifeacademy.health/blueprint Joey Munoz Instagram: https://www.instagram.com/dr.joeymunoz Integrity Square: https://www.integritysq.com Prospect Wizard: https://www.theprospectwizard.com Promotion Vault: https://www.promotionvault.com HigherDose: https://www.higherdose.com | — | ||||||
| 12/30/25 |  Episode #581: Crossing the Tech Chasm-How Teambuildr Is Driving The Future Future of Coaching with Hewitt Tomlin | Welcome to HALO Talks! In this episode, host Pete Moore sits down with Hewitt Tomlin, the entrepreneur behind Teambuildr—a software platform that's changing the game on how strength coaches and personal trainers deliver programming. Starting with a simple idea in college, Hewitt has built Teambuildr into a leading solution for gyms, coaches, and athletes, empowering thousands with better tools for training and performance. Together, they dive into the rapidly-evolving landscape of fitness technology, discussing the rise of strength training in gyms, the impact of AI on coaching, and how fitness pros are adapting to new ways of working in a post-pandemic world. From leveraging digital apps for personalized programs to building strong trainer-client relationships, this candid conversation uncovers what it takes to stay innovative in the fast-paced HALO sector. Tomlin also shares his passion for expanding athletic training into new markets specifically golf—with his involvement in DRVN, a fitness app aimed at merging athleticism with golf performance. Key themes discussed Evolution of Teambuildr and fitness technology. Adoption of AI by strength coaches and trainers. Changing trends in club equipment, focus on strength. Personal trainers utilizing digital tools and apps. Balancing innovation vs. refining existing product features. Retention vs. impact as a measure of success. Entrepreneurial mindset and self-defined business goals. A Few Key Takeaways: 1.Evolution of Teambuildr and Fitness Tech: Hewitt shared the journey of Teambuildr—from its origins as a simple workout distribution platform for college strength coaches to its role as a robust SaaS solution that now supports thousands, not only in team sports but also across private gyms and brick-and-mortar facilities. 2. AI's Role in Coaching: The conversation highlighted how fitness software is rapidly moving from basic digitization (getting off Excel) to integrating AI. Early adopters among coaches are using AI as a "co-pilot" to enhance programming and audit workouts, freeing up more time to apply their expertise where it matters most. 3. Changing Attitudes Toward Training Technology: Tomlin also talked about the shift in the industry: while trainers were once skeptical about templates and AI-generated programs, there's now a broader acceptance of tech-driven best practices. Still, personalization and expertise remain key, especially for more seasoned coaches. 4. The Personal Trainer's Balancing Act: Independence vs Community: Post-COVID, many trainers tried going independent, but Hewitt noted the challenges of customer acquisition and scaling. Bigger box clubs like Lifetime offer access to a steady stream of potential clients and a sense of community, making them an attractive option for many trainers seeking sustained growth. 5. Founder Perspective: Success Isn't Just About Growth: The episode also touched on how Hewitt's vision as a founder goes beyond revenue metrics and external pressures. He values building loyal, long-term customer relationships, personal impact, and conversations with trainers and mentors over chasing aggressive growth targets influenced by VC funding. Resources: Hewitt Tomlin: https://www.linkedin.com/in/hewitttomlin Teambuildr: https://www.teambuildr.com/ DRVN Golf App: https://www.drvngolf.com Integrity Square: https://www.integritysq.com Prospect Wizard: https://www.theprospectwizard.com Promotion Vault: https://www.promotionvault.com HigherDose: https://www.higherdose.com | — | ||||||
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