Circular Marketplace for Medical Equipment with Lieke van Kerkhoven - Exploring Circular Tech: Technology isn't magic

About this episode

Barry O'Kane speaks with Lieke van Kerkhoven about the challenges and realities of building a circular marketplace for medical equipment.

Technology isn’t magic. And neither is circularity. In this episode of HappyPorch Radio, Barry O’Kane speaks with Lieke van Kerkhoven, co-founder of Green Pulse. Lieke explains how Green Pulse is helping hospitals extend the life of medical equipment by connecting them with a global network of buyers. The platform combines logistics, marketplace dynamics, and technology to make reuse viable in a complex and highly regulated environment, an example of what we mean by Exploring circular tech: technology isn’t magic , where technology plays a role, but only as part of a much bigger operational and human system. They discuss the practical realities of building a circular business, from managing operations and growth to creating trust between buyers and sellers. The conversation also explores a broader idea: how businesses can move beyond treating sustainability as an add-on and instead integrate it into their core commercial model. The episode highlights Lieke’s concept of “integrative business”, the role of AI in reshaping work, and the importance of aligning incentives across the value chain. ✨ In this episode: Lieke explains how Green Pulse started and how it works We explore the…

People in this episode

Host: Barry O'Kane

Guest: Lieke van Kerkhoven

Topics covered

• circular economy
• medical equipment
• technology
• sustainability
• marketplace dynamics
• AI in business

Keywords

• circular marketplace
• reuse
• operational efficiency
• integrative business
• AI
• sustainability
• medical equipment

Mentioned in this episode

Organizations: Green Pulse

Places: hospitals

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