Exploring Circular Tech: Rental - From tech to starting a fashion rental with Büsra Zanner
About this episode
Büsra Zanner discusses her startup Wearr, which focuses on circular fashion rental for special occasions and emphasizes customer experience and technology.
What if attending a wedding, gala, or an important event didn’t mean buying something new, but instead allowed you to rent a designer-quality outfit? In this episode of HappyPorch Radio we are joined by Büsra Zanner, the founder of Wearr. Wearr is a German-based startup reinventing circular fashion rental for special occasions. Büsra shares how her tech background shaped Wearr’s customer-first approach, from prioritising flawless event delivery to building a data-driven platform that keeps garments in circulation longer. With a focus on convenience, automation, and strong partnerships, Wearr is proving how circular models can delight customers, extend product lifecycles, and shift mindsets away from ownership toward access. ✨ In this episode: Büsra explains why customer experience must come first in rental - even before sustainability. We learn about the emotional side of circular fashion: garments creating new stories through multiple lives. Büsra talks about building a tech stack for rental that uses data to optimise sourcing, curation, and customer experience. We touch on the challenges and opportunities of sourcing: buying retail, partnering with private lenders and…
People in this episode
Host: Barry O'Kane
Guest: Büsra Zanner
Topics covered
- circular fashion
- rental services
- customer experience
- technology in fashion
- sustainability
- startup challenges
Keywords
- circular economy
- fashion rental
- customer-first approach
- data-driven platform
- event delivery
- sourcing challenges
- partnerships
Mentioned in this episode
Organizations: Wearr
Places: Germany
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