Unlocking Hard-to-Market Success: Garrett Hammonds' Digital Marketing Triumphs

Unlocking Hard-to-Market Success: Garrett Hammonds' Digital Marketing Triumphs

April 30, 2024 · 24 min · Episode 194

About this episode

Garrett Hammonds shares his journey from teaching to becoming a digital marketing expert, discussing key strategies for success in B2B marketing.

Dive into the marketing mind of Garrett Hammonds! From teacher aspirations to a marketing maestro, Garrett unravels his journey and spills secrets about standing out in digital marketing. Discover B2B success, conference ROI, and crafting relationships that convert. Get your notepads ready! Here are a few topics we’ll discuss on this episode of Hard to Market Podcast. From teaching to marketing guru. Niche focus in digital marketing. ROI tracking in corporate events. Relationship building in B2B. Tools & insights for marketing success. Resources: Nomadic Marketing + Software Podcast Chef Connect with Garrett Hammonds: LinkedIn Connect with our host, Brian Mattocks: LinkedIn Email Quotables: 08:38 - We didn't need something as large scale like a Salesforce or you know, a larger plan on something like a HubSpot. So ActiveCampaign helps us be able to automate what we need to keep people flowing through the pipeline. And that's where we keep up with the lifetime value as well. Other things that we use as tracking measures, we do use Zoom Info as a tool. So we know if companies that we have been keeping up with have visited our website, connects up perfect to GA IV and actually…

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