#188. Haulin Assets 2.0: Welcome Back to the Podcast

#188. Haulin Assets 2.0: Welcome Back to the Podcast

From Haulin Assets by Motor Carrier HQ

February 18, 2026 · 36 min · Episode 190

About this episode

The podcast Haulin Assets returns after seven years, focusing on the journey of owner-operators and the changes in the freight market.

After seven years and one of the toughest freight markets anyone can remember, Haulin Assets is back — refocused and ready for the next chapter. In this relaunch episode, we look at why the podcast started, what it was meant to solve, and what’s changing as we move into Haulin Assets 2.0. Why Haulin Assets Exists Haulin Assets has always been about owner-operators. An owner-operator isn’t just a driver. You’re a business owner who also happens to operate the truck. When I owned Motor Carrier HQ, I saw drivers come through with the same goal — becoming owner-operators. The ones who struggled usually had one thing in common: they didn’t understand the business side of trucking. This podcast started as a way to change that by letting drivers follow along with my own journey in real time. My Journey I got my CDL in early 2019, bought my first truck shortly after, and hit the road in April of that year. I drove for a full year before hiring my first driver in May 2020. By the end of 2020, I had bought a second truck. In 2021, Nate joined as a partner, and during the COVID boom, the business grew fast. The last three years have been survival mode, but even in this market, we recently…

Topics covered

  • owner-operators
  • trucking business
  • freight market
  • podcast relaunch

Keywords

  • business side of trucking
  • CDL
  • trucking journey
  • revenue record

Mentioned in this episode

Products: Haulin Assets 2.0, truck, CDL

Books & works: Story From the Road

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