How Health Coaches Can Use Facebook Ads to Attract More Clients with Neil Shoney

How Health Coaches Can Use Facebook Ads to Attract More Clients with Neil Shoney

May 25, 2026 · 34 min

About this episode

Omar Cumberbatch interviews Neil Shoney about effective Facebook and Instagram advertising strategies for health coaches.

If Facebook and Instagram ads have ever felt overwhelming, expensive, or ineffective, this episode of the Health Coach Academy Podcast is going to completely shift your perspective. In this powerful conversation, Omar Cumberbatch sits down with ads strategist and coach Neil Shoney to break down exactly how health coaches can use paid advertising to generate leads, grow their audience, and scale their coaching businesses—without wasting money on ineffective campaigns. Neil shares how he went from nearly bankrupt while launching Scotland's biggest health and fitness expo to building a thriving ads business that has helped thousands of coaches and consultants generate clients through Facebook and Instagram advertising. The episode dives deep into why most health coaches fail with ads, the importance of matching the right ad strategy to the right audience, and how even small daily budgets can produce meaningful results when campaigns are structured correctly. Neil also reveals his highly effective "2-5-5 Method," a framework designed to test multiple audiences and ads simultaneously to quickly identify winning campaigns. One of the biggest takeaways from this conversation is that…

People in this episode

Host: Omar Cumberbatch

Guest: Neil Shoney

Mentioned in this episode

Organizations: Scotland's biggest health and fitness expo

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