Trends in Healthcare Marketing and Patient Experience - Healthcare IT Today Podcast Episode 193

About this episode

The episode discusses trends in healthcare marketing and patient experience, including changes in healthcare websites and the impact of AI on patient care.

For the 193rd episode of the Healthcare IT Today Podcast , we are talking about trends in healthcare marketing and patient experience! We kick this episode off by discussing how we think the healthcare website is changing this year. Then, we debate where we think AI is affecting how patients seek and receive care. Next, we share the marketing message that surprised us at the Swaay.Health LIVE conference . Lastly, we conclude this episode by talking about our key takeaways from Swaay.Health LIVE that we think health IT leaders need to know. Here’s a preview of the topics and questions we discuss in this episode: How is the healthcare website changing in 2026? Where is AI changing how patients seek and get care? What marketing message surprised you at the Swaay.Health LIVE conference? What are the key takeaways from Swaay.Health LIVE that Health IT leaders need to know? Now, without further ado, we’re excited to share with you the next episode of the Healthcare IT Today podcast. We publish a new Healthcare IT Today podcast every ~2 weeks. Thanks to our friends at Healthcare Now Radio , you’ll be able to listen to the latest episodes of Healthcare IT Today on their radio…

People in this episode

Hosts: John Lynn, Colin Hung

Topics covered

• healthcare marketing
• patient experience
• AI in healthcare
• healthcare website trends
• key takeaways from conferences

Keywords

• healthcare marketing
• patient experience
• AI
• health IT
• Swaay.Health LIVE

Mentioned in this episode

Organizations: Swaay.Health, Healthcare Now Radio

More episodes of Healthcare IT Today

• Buy or Sell: Conference Edition - Healthcare IT Today Podcast Episode 194 · June 8, 2026 · 29 min
• Health IT Mount Rushmore: Part 2 - Healthcare IT Today Podcast Episode 192 · May 11, 2026 · 28 min
• Health IT Mount Rushmore - Part 1 - Healthcare IT Today Podcast Episode 191 · April 27, 2026 · 30 min
• ViVE and HIMSS Recap - Healthcare IT Today Podcast Episode 190 · April 13, 2026 · 28 min
• Colin and John Answer the Questions We're Asking at HIMSS - Healthcare IT Today Podcast Episode 189 · March 30, 2026 · 27 min
• Deep Dive Into Healthcare AI - Healthcare IT Today Podcast Episode 188 · March 16, 2026 · 29 min