The Healthtech Marketing Show: How Intimate Events Drive Deeper Pipeline

About this episode

The episode discusses how intimate healthcare events can enhance the buyer journey and pipeline through targeted engagement.

How Intimate Events Drive Deeper Pipeline On this episode host Adam Turinas sits down with two guests who are doing something genuinely different in the world of healthcare events, and they represent two very different moments in the buyer journey. First, Jane Bogue, SVP and Chief Growth Officer at CHIME, gives a refreshingly honest take on how to get real value from a CHIME membership so that tomorrow’s HIT buyers view you as partners. She also covers the mistakes that will guarantee you waste your investment. Then he talks with Jeremy Gottlich, Partnerships Lead at Elion Health. Elion is a research and intelligence platform focused on AI and emerging healthcare technology. They run intimate summits built around one very specific design principle: confirmed buying intent. Only health system leaders who are actively evaluating solutions in a specific category get invited, and vendor attendance is capped tightly. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

People in this episode

Host: Adam Turinas

Guests: Jane Bogue, Jeremy Gottlich

Topics covered

• healthcare events
• buyer journey
• marketing
• AI in healthcare
• partnerships

Keywords

• healthcare marketing
• intimate events
• buyer intent
• CHIME
• Elion Health

Mentioned in this episode

Organizations: CHIME, Elion Health

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