The Healthtech Marketing Show: How We Grew Inbound Meetings 89% by Optimizing for AI Search

About this episode

The episode discusses how Health Launchpad increased inbound meetings by 89% through AI search optimization.

Over the last six months, Health Launchpad has seen inbound meetings grow by 89% year over year, direct and referral traffic increase by 3.6x, and session engagement run 35% longer from AI-sourced visitors. Perhaps most telling, prospects are regularly showing up to first calls already familiar with who they are and what they do, because they were found through ChatGPT or Claude, not through Google or any outbound campaign. On this episode, host Adam Turinas sits down with Mark Erwich, our Chief Strategy Officer, to walk through exactly how we got here and what you can do to see similar results. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

People in this episode

Host: Adam Turinas

Guest: Mark Erwich

Topics covered

• healthtech
• AI search optimization
• inbound marketing
• session engagement
• prospect familiarity

Keywords

• healthtech
• AI
• inbound meetings
• marketing
• ChatGPT
• Claude
• Google

Mentioned in this episode

Organizations: Health Launchpad, ChatGPT, Claude, Google

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