Voices of Self Funding: Trey Hinson, Founder of Goliath Sales Strategies

About this episode

Trey Hinson discusses modern sales and marketing strategies in the self-funded healthcare ecosystem.

In this episode of "Voices of Self-Funding," host Ramesh Kumar sits down with Trey Hinson, Founder of Goliath Sales Strategies and a seasoned marketing and sales leader with over 24 years in the healthcare benefits space. Trey unpacks what authentic, research-driven sales and marketing look like in today’s self-funded ecosystem. You’ll learn: - Why modern brokers are demanding measurable outcomes, value-aligned proof, and a disciplined ICP strategy—and how carriers and TPAs can better meet those expectations. - The shift from feature-centric pitching to case-study-backed storytelling. - The importance of rep enablement for building a sales system that scales sustainably. This is a must-listen conversation for anyone looking to strengthen broker relationships, improve retention, and build sales systems that last. Tune in now! This episode is sponsored by zakipoint Health. At zakipoint Health, we are transforming the healthcare experience by delivering transparency, direction, and personalized support to members of self-insured plans. Our powerful platform unifies all benefit services, data, insights, and tools into one intelligent ecosystem empowering members to make informed…

People in this episode

Host: Ramesh Kumar

Guest: Trey Hinson

Topics covered

• self-funding
• healthcare benefits
• sales strategies
• broker relationships
• marketing

Keywords

• self-funding
• healthcare
• sales
• marketing
• brokers
• TPAs
• case studies

Sponsors

zakipoint Health

Mentioned in this episode

Organizations: Goliath Sales Strategies

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