211: Roots, Soil, and the ROI Nobody's Talking About with Whitney Clapper
About this episode
Whitney Clapper discusses her work in regenerative agriculture and the importance of community and ecosystem support.
Whitney Conner Clapper is the Executive Director of the Farmhand Foundation, where she is helping build a future in which ecosystems, farmers, and communities support one another. With more than 20 years of experience in brand marketing, storytelling, regenerative agriculture, and community engagement, Whitney has built purpose-driven campaigns that connect business with lasting social and environmental impact. Her work spans the outdoor industry, including 12 years at Patagonia, where she led Indigenous engagement and justice, equity, and inclusion initiatives while helping shape mission-driven programs such as Worn Wear, Patagonia Provisions, and Patagonia Action Works. She built enduring partnerships between business, Tribal Nations, nonprofits, and grassroots movements to advance climate resilience, biodiversity, and environmental justice. Today, Whitney's work centers on regenerative agriculture—strengthening local food systems, restoring ecosystems, and helping farmers thrive through collaboration, innovation, and deep listening. Rooted in Indigenous wisdom and informed by science, she believes meaningful change begins with relationships, heart-led leadership, and the…
People in this episode
Host: Lyndsay Dowd
Guest: Whitney Conner Clapper
Topics covered
- regenerative agriculture
- community engagement
- environmental justice
- sustainable business
- Indigenous wisdom
Mentioned in this episode
Organizations: Farmhand Foundation, Patagonia
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