Are You Building Your Business Undercover?
From Her Handmade Hustle Unplugged: A Podcast Helping Independent Businesses Get Seen, Remembered and Chosen. by Joanne Pearce
March 4, 2026 · 34 min
About this episode
This episode discusses the importance of visibility in business and encourages women entrepreneurs to own their expertise and promote their businesses confidently.
Are you building your business undercover? In this episode of Her Handmade Hustle , I’m taking inspiration from Netflix’s Love Undercover (and a slightly embarrassing story about the time I dated a footballer) to talk about something far more important - visibility in business. If you’ve ever downplayed your experience, called your business “just a little thing,” avoided sharing your prices, or felt uncomfortable owning your expertise, this episode is for you. We’re diving into why so many women hide in plain sight - and why you can’t grow a successful, visible small business if people don’t fully understand who you are and what you do. 🎟️ Want some practical help with your visibility to help you get found beyond social media? Join my online webinar, “Right… Let’s Make You Easier To Find. ” to learn the simple, small shifts that make your business easier to find. Book your space here This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
People in this episode
Host: Joanne Pearce
Topics covered
- visibility in business
- women entrepreneurs
- self-promotion
- business growth
- overcoming discomfort
Keywords
- business visibility
- women in business
- self-promotion
- entrepreneurship
- small business growth
Mentioned in this episode
Books & works: Love Undercover
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