What a Blocked Toilet Taught Me About Being Found Online

About this episode

The episode discusses the importance of being found online, particularly for local businesses, using a personal anecdote about needing a plumber during a holiday emergency.

Being Found When It Matters What happens when someone is actively looking for what you do… and you don’t show up? In this episode, I’m talking about why being visible online isn’t the same as being found - especially when people are searching locally and ready to buy, book or enquire. This conversation was sparked by a very real, very festive moment when our toilet blocked over Christmas - and I needed a plumber, fast. I didn’t scroll. I didn’t browse. I searched. And Google decided who I saw. We talk about: - Why intentional searchers behave differently to casual browsers - Why local visibility matters more than most businesses realise - The role Google plays when people are actively looking for services - Why “near me” searches are such a powerful signal of intent This episode is for businesses of all kinds who want to be found at the moment it actually matters - not just seen when people are scrolling. If you’d like to go deeper, I’ve also written a blog article that explores this in more detail, including what helps businesses show up locally on Google: 👉 Read the blog here: https://www.herhandmadehustle.co.uk/blog/local-seo-for-businesses This is a public episode. If you…

People in this episode

Host: Joanne Pearce

Topics covered

• local visibility
• online presence
• search behavior
• intentional searching
• Google search
• business visibility

Keywords

• local SEO
• visibility online
• search intent
• Google
• business marketing
• near me searches
• plumber
• blocked toilet

Mentioned in this episode

Organizations: Google

Places: Christmas

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