The New Rules of Activewear

The New Rules of Activewear

From HEY GIRL by Angie Xylas and Lara Fanuli

May 17, 2026 · 30 min · Season 3 · Episode 21

About this episode

Angie and Lara discuss the evolving activewear industry and the changing expectations of consumers in 2026.

128: The activewear industry is changing fast and most brands aren’t keeping up. What used to be all about matching sets, influencer campaigns and looking cute at brunch has shifted into something way more performance driven. Girls are becoming far more educated on fit, sculpting, fabric quality, sweat visibility, durability and whether pieces actually work during real training. Angie & Lara break down the major shift happening in activewear right now: why girls are shopping differently in 2026 why brands like Oner Active are exploding why Alo Yoga is in their flop era why Lululemon isn’t dominating culturally the way it once did how Pilates, weight training, running & Hyrox changed what girls expect from activewear the new standard brands now have to meet: flattering, functional, sculpting and durable We also get into the deeper cultural shift happening underneath all of this: girls are becoming more intentional with purchases, less influenced by aesthetics alone, and far more focused on products that genuinely perform. If you want to know which activewear brands are rising, which ones are falling behind, and what’s actually trending right now, this episode is your full…

People in this episode

Hosts: Angie Xylas, Lara Fanuli

Topics covered

  • activewear industry
  • performance-driven fashion
  • consumer behavior
  • brand analysis
  • cultural shifts
  • fitness trends

Keywords

  • activewear
  • performance
  • fit
  • fabric quality
  • durability
  • shopping trends
  • brand performance

Mentioned in this episode

Organizations: Oner Active, Alo Yoga, Lululemon

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