About this episode

Shari Begun shares insights on winning complex, high-stakes sales in the semiconductor industry.

How do you align global stakeholders and still keep price from dominating the conversation? In this episode, I sit down with Shari Begun, Vice President of Sales at GlobalFoundries. She leads strategic accounts in the semiconductor industry and manages several billion dollars in annual revenue. She takes us behind the scenes on what it actually means to close complex, high-stakes deals that take two to five years to materialize. Shari provides insight on orchestrating global teams, aligning engineers with executives, and navigating customers spread across continents. We explore how to articulate value when price is always on the table, but rarely the true decision-maker. Shari discusses how supply chain reliability, geographic diversity, engineering investment, and speed-to-market become powerful value levers in enterprise sales. She also reveals how executive business reviews are carefully engineered, along with how consistency builds trust over years, not weeks. We later unpack how curiosity can transform complex negotiations into long-term strategic partnerships. Topics covered during this episode include: Why semiconductor deals involve enormous investment before revenue…

People in this episode

Host: Mike Lander

Guest: Shari Begun

Topics covered

• Billion-dollar sales
• Global stakeholders
• Complex negotiations
• Enterprise sales
• Value articulation
• Strategic partnerships

Mentioned in this episode

Organizations: GlobalFoundries

Places: semiconductor industry

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