"Flat White Or F*** Off": Rory Sutherland's Marketing Masterclass (Re-Release)
About this episode
Rory Sutherland discusses how behavioral science can transform marketing and business strategies.
What if the biggest breakthroughs in business don’t come from logic, but from noticing what others overlook? In this episode, Rory Sutherland unpacks the moment a late-night scroll through economics blogs led him to Nudge, sparking a fascination with behavioral science that would quietly transform global brands. From saving a snack brand with a single word to helping an airline generate millions through a subtle design change, Rory shares the twists, experiments, and happy accidents that redefined how companies speak to their customers. It’s a masterclass in innovation, risk, and the power of seeing things differently, straight from the man who helped transform marketing with his unconventional insights. XTB 👉 To find out more and make your money work, use code RWIH at: https://highpfrmc.com/xtb-rwih-au IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at: https://highpfrmc.com/ifs-au Hosted on Acast. See acast.com/privacy for more information.
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XTB, IFS
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