Buyer work and the first 14 days of a campaign.

Buyer work and the first 14 days of a campaign.

June 28, 2026 · 5 min · Episode 514

About this episode

Josh Phegan and Alexander Phillips discuss the importance of buyer work and the initial steps in a campaign.

In today's podcast Josh Phegan and Alexander Phillips look at buyer work and the first 14 days of a campaign. They discuss specific things to do at the beginning of the campaign to generate activity, what doing the work actually looks like, selling upgrades and progressing both vendors and buyers.

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