About this episode

Ari Murray discusses her journey from law school dropout to Chief Digital Officer at Salt & Stone, sharing insights on brand-agency partnerships and growth marketing.

Ari Murray is the Chief Digital Officer at Salt & Stone, the premium personal care brand reinventing the deodorant category. Previously, she was Chief Growth Officer at Sharma Brands, where she led growth across dozens of consumer brands. Expect to hear about: – Law School to Ecom: Why she dropped out of law school, then found her footing at an ecom brand. – Working With Celebrity Brands: What working at Kourtney Kardashian's and Halsey's beauty brands taught her. – Agency or In-House: Her take that growth marketers should start brand-side first, and how kindness to agencies pays off. – BFCM Sprint: What it was like joining Salt & Stone just weeks before the biggest sales weekend of the year. – Top-of-Funnel Bet: Why she's pushing past a Meta-heavy mix into new channels and taking a longer view of the customer. Find Ari on: LinkedIn – https://www.linkedin.com/in/arimurray/

People in this episode

Guest: Ari Murray

Topics covered

• brand-agency partnerships
• ecommerce
• celebrity brands
• growth marketing
• customer acquisition

Mentioned in this episode

Organizations: Salt & Stone, Sharma Brands, Kourtney Kardashian, Halsey

Products: deodorant

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