Lomit Patel: Why Retention, Community, and Brand Win in 2026
About this episode
Lomit Patel discusses the importance of retention, community, and brand in driving growth strategies for 2026.
Lomit Patel is the CMO of Try Your Best (TYB), a commnunity rewards platform that helps brands reward its biggest fans and build community. He previously held senior roles at Tynker, IMVU, Texture, TrustedID, and Roku. Expect to hear about: – From Operator to Leader: How your way of work evolves as you transition from growth operator to strategic leader. – Community as Growth Engine: Why he believes efficient growth starts with retention, and how community drives LTV, referrals, and trust. – Being Early to AI: How Lomit used AI at IMVU circa 2018 to scale growth and compete with companies with much bigger budgets. – The Human Edge: Why he sees AI as a tool for marketers, not a replacement, and why the element of human trust will matter even more in the future. – Brand Beyond Last Click: Why he changed his view on brand, and how brand-building creates demand that performance marketing captures. Find Lomit on: LinkedIn – https://www.linkedin.com/in/lomitpatel/ Find Lomit's newsletter "Lean 360" here: https://www.linkedin.com/newsletters/lean-360-7153201357359927296/
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