Shawn LaRowe: Modernizing Pelican While Protecting the Values That Built It
From High Stakes Growth by Jetset
April 23, 2026 · 33 min · Episode 39
About this episode
Shawn LaRowe discusses Pelican's expansion and modernization while maintaining its core values.
Shawn LaRowe is the Chief Product and Marketing Officer at Pelican, the 50-year-old brand known for its ultra-durable protective cases. Previously, he spent 17 years at Nike and has also held executive roles at Dakine, KUIU, and Filson. Expect to hear about: – 74 Product Launches in 2025: How Pelican is expanding past its protective case core into categories like travel while protecting the values that built the brand. – Broadening the Base: Why Pelican's professional-grade reputation signals quality but can feel intimidating, and how they're making the brand accessible to a wider audience. – Listening Becomes Product: How years of requests for in-case lighting turned into ModLight, a launch that's blowing up on social. – Modernizing the Stack: The Shopify and Klaviyo migration that unlocked a 360 consumer view and new retention possibilities. – Product Plus Marketing: What marketers can learn from product managers, and how living in both worlds gave Shawn an edge in his career. Find Shawn on: LinkedIn – https://www.linkedin.com/in/shawnlarowe/
People in this episode
Guest: Shawn LaRowe
Topics covered
- product launches
- brand modernization
- marketing strategies
- consumer engagement
- accessibility in branding
Keywords
- Pelican
- Shawn LaRowe
- product marketing
- brand accessibility
- consumer retention
- ModLight
- Shopify
- Klaviyo
Mentioned in this episode
Organizations: Pelican, Nike, Dakine, KUIU, Filson, Shopify, Klaviyo
Products: ModLight
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