About this episode

Mallory discusses AI search trends with Andrea Gilbert and Mike Bell, focusing on the impact of AI visibility on enrollment and revenue.

Mallory is joined by Andrea Gilbert and Mike Bell from Everspring to discuss their latest AI search trends report. The report finds big brand universities can be cited in AI overviews on non-branded searches as low as 1%, while smaller private schools see higher citation rates, driven by useful, specific content (e.g., career center pages) rather than brand campaigns. They discuss how reduced AI visibility affects enrollment and revenue, budget allocation challenges, and why AI rewards context, substantiation, and diverse formats.

People in this episode

Host: Mallory Willsea

Guests: Andrea Gilbert, Mike Bell

Topics covered

• AI search
• enrollment
• revenue
• budget allocation
• content strategy

Keywords

• AI search
• enrollment trends
• revenue impact
• content visibility
• budget allocation

Mentioned in this episode

Organizations: Everspring, big brand universities, smaller private schools

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