How Did You (Erik) Arrive at Your Niche?
From Hit Subscribe Freelancer Q&A by Erik Dietrich
June 5, 2026 · 26 min · Episode 102
About this episode
Erik discusses how he identified his niche in the freelance business landscape.
Long ago, when I was blogging more regularly about identifying niches, a reader asked me how I found mine. While I don't do a ton of exposition content, I thought this topic might be interesting for viewers. View this podcast as a video on YouTube. Links of the week: Spin.AI published a breakdown of the best SSPM solutions for Google Workspace, worth a look alongside their Google Workspace backup and recovery offering. Unusual VC has a useful piece on accelerating your content flywheel. Workato covered the top Marketo integrations worth knowing about. Wrangle shared a collection of help desk ticket response templates for support teams. Tricentis put out a practical guide on how to speed up Oracle deployments.
People in this episode
Host: Erik Dietrich
Topics covered
- niche identification
- content creation
- entrepreneurship
- business strategies
- marketing insights
Keywords
- niche
- freelancing
- content marketing
- business growth
- entrepreneurship
Mentioned in this episode
Organizations: Spin.AI, Unusual VC, Workato, Wrangle, Tricentis, Google Workspace, Marketo
Places: Oracle
More episodes of Hit Subscribe Freelancer Q&A
- Should You Unbundle Strategy and Labor in Services Work? · June 5, 2026 · 25 min
- How to Avoid Being Treated Like an Employee? · May 21, 2026 · 25 min
- Is Improving Code Performance a Good Niche? · April 17, 2026 · 23 min
- What Is the Difference Between a Niche and Positioning? · March 12, 2026 · 23 min
- How Do You Start Consulting? · February 11, 2026 · 23 min
- How Can You Go from Employed to Freelancing with Low Risk? · January 22, 2026 · 24 min
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