How I Stopped Hiding My Wins and Started Branding Myself — Nancy Gillette

About this episode

Nancy Gillette discusses her journey of building a personal brand and the impact of the GUIDE program in home care.

Nancy Gillette, Chief Growth Officer at Pocket RN, joins host David Knack to discuss her career-defining mistake: never promoting herself or building a personal brand despite accomplishing extraordinary things. With over 20 years in home care and home health, Nancy opens up about how she quietly won for two decades, letting her companies' successes overshadow her own contributions, and how that limited the opportunities that came her way. The conversation dives deep into the groundbreaking CMS GUIDE program (Guiding an Improved Dementia Experience), which Nancy has scaled to over 2,000 provider locations across all 50 states since July 2025. She explains how GUIDE offers families 72 hours of free respite care through Medicare, creating a game-changing partnership model where home care agencies can participate without dealing with Medicare compliance. Nancy also shares why home care must shift from being staunchly non-medical to embracing collaborative healthcare partnerships, the importance of storytelling over generic brags, and why not all referrals are created equal when building a sustainable business. Lesson Takeaways: 1. Your Wins Don't Market Themselves: Quietly winning…

People in this episode

Host: David Knack

Guest: Nancy Gillette

Topics covered

• personal branding
• home care
• healthcare partnerships
• storytelling
• Medicare

Keywords

• personal brand
• home care
• Medicare
• GUIDE program
• respite care
• healthcare partnerships
• storytelling

Mentioned in this episode

Organizations: Pocket RN, CMS

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