The 2026 Recruiting Playbook: Less No-Shows and More Conversations — Rachel Gartner
About this episode
Rachel Gartner discusses the evolution of recruiting strategies in 2026, emphasizing the importance of AI and direct communication with candidates.
Rachel Gartner, CEO of Carework, joins host David Knack to discuss the state of recruiting in 2026. Rachel shares her big mistake of running the old 2025 playbook where relying on free Indeed job postings and scheduling interviews caused massive inefficiencies. She explains how using AI to automatically schedule interviews actually caused her recruiters' live phone time to plummet. Instead of playing phone tag, Carework now uses AI to filter out unqualified applicants and immediately transfer ready caregivers to a live human. Lesson Takeaways: 1. Texting is Out, Calling is In: Texting engages caregivers but lacks commitment. Using AI to call candidates scales efficiently and connects you with applicants who are actually ready to work. 2. Stop Scheduling Interviews: Automated scheduling leads to massive no show rates and lowers recruiter efficiency. Instead, use AI to qualify candidates and transfer them live to a human. 3. Treat Scheduled Interviews as Missed Calls: If a candidate schedules a time, do not wait for the appointment. Call them right away because the first agency to offer a job usually wins. 4. Free Indeed Ads No Longer Work: You can no longer dump free job posts and…
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