Inside a Successful Boutique Staging Company

About this episode

The episode features an interview with the co-owners of Salt + Pine, discussing their unique approach to boutique staging and business strategies.

In this episode I interview Krsten Brown and Amy Keely, co owners of Salt +Pine- a boutique staging company based in Rhode Island. Known dor its distinct stylee and brand presence, Salt +Pine has been featured in Apartment Therapy, Architectural Digest and HGTV. You will learn: Why Kristen and Amy intentionally decided to build a boutique staging company rather than a high volume operation How they stay profitable while competing with lower priced companies The role their unique style and brand identity have played into their success Where most of their staging business comes from How they educate Real estate Agents about the true value and pricing of staging Why they added furniture sales to their website How they built a team to grow and scale their business

People in this episode

Host: Marianne Cherico

Guests: Krsten Brown, Amy Keely

Topics covered

• boutique staging
• business strategy
• real estate
• branding
• profitability
• team building

Keywords

• staging company
• interview
• business growth
• real estate agents
• furniture sales
• branding
• profitability

Mentioned in this episode

Organizations: Salt + Pine, Apartment Therapy, Architectural Digest, HGTV

Places: Rhode Island

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• Fire Horse Energy and The Home Stager who is Ready to Rise · February 24, 2026 · 22 min
• Staging in a Rural Market- what actually works · February 10, 2026 · 40 min
• Out of the Box Marketing Ideas that Work · January 20, 2026 · 44 min