The Story Behind a Growing Boutique Staging Business

The Story Behind a Growing Boutique Staging Business

April 28, 2026 · 34 min · Episode 181

About this episode

Heidi Gammarano discusses her experiences running a boutique home staging business in California and her recent business expansions.

Want to know what it's like to run a boutique Home Staging business in California? Thinking about making your first hire but not sure what to focus on? Wondering what it might be like to expand into a warehouse that ticks all of your boxes? In this episode I talk with Heidi Gammarano of Haus of Heidi, a boutique Home Staging Company in North County San Diego. Heidi shares all of the big moves she has made in her business in the last few months and how her business has expanded. You will learn: How Heidi's unique style helps her stand out and appeal to her 2 niche markets-shifting her vibe from the beachy area to the dessert area she serves How Heidi rented a warehouse that fits all of her needs- close to home, a place where she can hold events and a "grown up" business office How Heidi made her first hire and what she would recommend to Stagers who are thinking of making their first hire How Heidi is winning the business of Real Estate Agents How Heidi has evolved as a business owner since we worked together

People in this episode

Host: Marianne Cherico

Guest: Heidi Gammarano

Topics covered

Keywords

Mentioned in this episode

Organizations: Haus of Heidi

Places: California, North County San Diego

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