Building Products That Solve Actual Customer Pain Points | Bob Verlaat & Nick Nijhof | Hears

Building Products That Solve Actual Customer Pain Points | Bob Verlaat & Nick Nijhof | Hears

From Honest Ecommerce by Shopify Expert Chase Clymer

June 1, 2026 · 29 min · Episode 384

About this episode

This episode features Bob Verlaat and Nick Nijhof discussing how to build products that address real customer issues and strategies for scaling Ecommerce brands.

On this episode of Honest Ecommerce, we have Bob Verlaat and Nick Nijhof. Bob and Nick are the Co-Founders of Hears, the hearing protection brand creating beautifully designed earplugs that combine award-winning membrane technology with industry-leading sound preservation while maintaining up to 93% of natural audio clarity. We talk about building products around real customer problems, scaling Ecommerce brands through paid media and creative testing, transitioning beyond white-label products, leveraging strategic brand partnerships, and so much more!

People in this episode

Host: Chase Clymer

Guests: Bob Verlaat, Nick Nijhof

Topics covered

  • product development
  • customer pain points
  • Ecommerce scaling
  • paid media
  • creative testing
  • brand partnerships

Keywords

  • hearing protection
  • earplugs
  • Ecommerce
  • customer problems
  • brand partnerships
  • paid media
  • creative testing

Mentioned in this episode

Organizations: Hears

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