Rebranding Common Goods for Modern Consumers | Hilary Dubin & Caroline Vasquez Huber | Jones

Rebranding Common Goods for Modern Consumers | Hilary Dubin & Caroline Vasquez Huber | Jones

May 25, 2026 · 36 min · Episode 383

About this episode

The episode features a discussion with Hilary Dubin and Caroline Vasquez Huber about rebranding nicotine products for modern consumers.

On this episode of Honest Ecommerce, we have Hilary Dubin and Caroline Vasquez Huber, the Co-Founders of Jones, a nicotine mint designed to support people in creating a healthier relationship with nicotine or quitting completely. We talk about meeting potential customers where they are, maximizing personal networks for growth, adding modern value to traditional products and so much more!

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