How Bang & Olufsen Rebuilt Ecommerce for a 100-Year Brand
About this episode
Giulia Miotti discusses the digital transformation and ecommerce strategies of Bang & Olufsen, a century-old luxury audio brand.
Giulia Miotti is Senior Ecommerce Experience and Performance Manager at Bang & Olufsen, the Danish luxury audio brand where Scandinavian design meets high-fidelity sound. With over a decade of international experience across Adidas, Escada, and B&O, she's built her career at the intersection of digital innovation and brand storytelling; leading content, SEO and AI search, and ecommerce growth strategies that bring a legacy brand confidently into a digital-first, omnichannel future. In This Conversation We Discuss: [00:00] Introduction [02:20] A century of maintaining brand craftsmanship [05:02] Kicking off the brand’s digital transformation [09:46] Sponsor: IntelliGems [11:47] Building omnichannel Ecommerce roadmaps [15:03] Sponsor: Klaviyo [17:24] Legacy systems and internal friction [18:17] Piloting in-store appointment bookings [23:40] Sponsor: eFulfillment Service [25:59] Winning over franchisees with customer data [27:19] Callouts [27:29] Optimizing for AI search and AEO [36:48] Why strong SEO fuels AI search success [39:02] Final thoughts and where to find Giulia Resources: Subscribe to Honest Ecommerce on Youtube High-end Headphones, Speakers, and Televisions…
Sponsors
IntelliGems, Klaviyo, eFulfillment Service
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