The 24-Hour Kickstarter Rule That Launched Curious Elixirs
About this episode
JW Wiseman discusses his journey in creating Curious Elixirs and the non-alcoholic beverage movement.
JW Wiseman is the Co-Founder and CEO of Curious Elixirs, a booze-free adaptogenic craft cocktail brand with the mission to redefine how people drink socially. In 2015, JW woke up one morning after having 20 drinks in a single night and deciding to radically change his relationship with alcohol. He was inspired to explore his curiosity about life with less booze and started Curious Elixirs. Combined with JW's interests in herbs and adaptogens, Curious Elixirs launched as one of the first brands in America to pioneer the non-alcoholic and sober curious movement. As a fast-growing leader in the N/A space, Wiseman has been able to forge relationships with the best Michelin-starred and James Beard Award-winning restaurants, nightclubs and hospitality venues, and DTC partners in the world, serving over 10 million bottles and cans of Curious Elixirs since launch. Prior to Curious Elixirs, JW founded the Good Business marketing agency, helping companies that aim to do well and do good in the world. Primarily focused on the food and wellness industries, Good Business jumpstarted brands including Daily Harvest and Chomps. JW is also in the bar and nightlife industry, opening subterranean…
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