Leveraging Visual Design for Viral Marketing | Cleo Davis-Urman | Barrière
From Honest Ecommerce by Shopify Expert Chase Clymer
April 20, 2026 · 27 min · Episode 378
About this episode
Cleo Davis-Urman discusses her journey with Barrière and insights on marketing and product development.
On this episode of Honest Ecommerce, we have Cleo Davis-Urman. She is the CEO and Co-Founder of Barrière, the viral wearable vitamin brand. She led it from a successful DTC company to an omnichannel powerhouse. We talk about finding inspiration from personal pain points, seeding products to spark word-of-mouth online, setting your own standards when regulations fall short, and so much more!
People in this episode
Guest: Cleo Davis-Urman
Topics covered
- visual design
- viral marketing
- wearable vitamins
- DTC
- omnichannel
Keywords
- inspiration
- word-of-mouth
- regulations
Mentioned in this episode
Products: Barrière
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