Leveraging Visual Design for Viral Marketing | Cleo Davis-Urman | Barrière

Leveraging Visual Design for Viral Marketing | Cleo Davis-Urman | Barrière

April 20, 2026 · 27 min · Episode 378

About this episode

Cleo Davis-Urman discusses her journey with Barrière and insights on marketing and product development.

On this episode of Honest Ecommerce, we have Cleo Davis-Urman. She is the CEO and Co-Founder of Barrière, the viral wearable vitamin brand. She led it from a successful DTC company to an omnichannel powerhouse. We talk about finding inspiration from personal pain points, seeding products to spark word-of-mouth online, setting your own standards when regulations fall short, and so much more!

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