
Replacing Initial Ideas to Build What Customers Need | Samantha Diamond & Breanna Hughes | Bird&Be
From Honest Ecommerce by Shopify Expert Chase Clymer
April 13, 2026 · 34 min · Episode 377
About this episode
Samantha Diamond and Breanna Hughes discuss their journey in building Bird&Be and the importance of customer connection.
On this episode of Honest Ecommerce, we have Sam Diamond & Breanna Hughes, co-founders of fertility brand Bird&Be. We talk about turning a diagnosis into a mission, sharing vulnerable stories for customer loyalty, expanding impact to underserved customers, and so much more!
People in this episode
Guests: Samantha Diamond, Breanna Hughes
Topics covered
- fertility
- customer loyalty
- underserved customers
- business mission
Keywords
- diagnosis
- vulnerable stories
- impact
Mentioned in this episode
Products: Bird&Be
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