About this episode

In this bonus episode, Kevin McLaughlin discusses GA4 data integration and the importance of focusing on core metrics before optimization.

Kevin McLaughlin is a Google Analytics and Tag Manager expert specializing in building custom Google Analytics implementations that give you consistent, accurate, and easy to use results that actually help you make better business and product decisions. Because of his years of experience in product development and management, he knows how to implement your marketing analytics tools so you can derive new insights from your data. As a developer and engineer, Kevin can deal with any level of technical-detail, from quick audits to in-depth, custom javascript setups and maintenance. He has worked at both large companies and small startups and have setup analytics for both as well as many blogs, small businesses, and non-profits. Kevin is currently developing several web-applications myself, which keeps me up to date on the latest web technologies and how to implement analytics effectively with them. In This Conversation We Discuss: [00:30] Intro [01:30] Solving messy data gaps in business [03:33] Building tools to fix your own pain [04:50] Rebuilding analytics for a new internet era [06:20] Adapting to a more privacy-first internet [06:56] Moving beyond session-centric measurement…

People in this episode

Host: Chase Clymer

Guest: Kevin McLaughlin

Topics covered

• GA4 integration
• data analysis
• customer acquisition
• optimization
• ecommerce metrics

Keywords

• GA4
• Shopify
• data integration
• customer acquisition
• ecommerce
• metrics
• optimization

Mentioned in this episode

Organizations: SlideRule Analytics, GA4, Shopify

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