Serving Niche Audiences to Create Category Leadership | Catherine Hayden | Kate Farms
From Honest Ecommerce by Shopify Expert Chase Clymer
June 8, 2026 · 31 min · Episode 385
About this episode
Catherine Hayden discusses scaling Kate Farms into a high-growth ecommerce business while navigating healthcare distribution.
On this episode of Honest Ecommerce, we have Catherine Hayden. Catherine is the Chief Marketing Officer at Kate Farms, the #1 doctor-recommended plant-based nutrition brand, where she is scaling a healthcare-rooted nutrition company into a high-growth ecommerce and omnichannel business with a strong direct-to-consumer and subscription engine. We talk about building Ecommerce alongside healthcare distribution, growing DTC while expanding into Amazon and retail, creating subscription-driven customer retention, and so much more!
People in this episode
Host: Chase Clymer
Guest: Catherine Hayden
Topics covered
- Ecommerce
- Healthcare
- Direct-to-Consumer
- Subscription Models
- Retail Expansion
Keywords
- Ecommerce
- Healthcare
- DTC
- Subscription
- Retail
Mentioned in this episode
Organizations: Kate Farms, Amazon, Shopify
Products: plant-based nutrition
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