"The Anticipation Layer" and the Future of Hospitality - Arnold Amrhein

"The Anticipation Layer" and the Future of Hospitality - Arnold Amrhein

May 26, 2026 · 26 min

About this episode

Arnold Amrhein discusses the future of hospitality, focusing on data as an asset and the role of AI in hotel operations.

In this episode, Arnold Amrhein, VP of Investments at CREO Capital, shares the idea behind his widely discussed article "The Anticipation Layer." He explains why data is becoming an asset, what hoteliers lose every time a booking comes through an OTA, and how AI could eliminate the long-standing trade-off between scale and soul in hospitality. A thoughtful conversation on the future of hotel operations, investment, and guest experience. Listen to our previous episode: Hospitality Works Best W...

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