The Soul Community Planet Playbook for Performance and Purpose - Pam & Ken Cruse, SCP Hotels
About this episode
Ken and Pam Cruse discuss the performance of values-led hotels and the impact of guest trust in the hospitality industry.
In this episode, Ken Cruse, Co-Founder and CEO at SCP Hotels, and Pam Cruse, Co-Founder and CMO at SCP Hotels, share their perspective on why values-led hotels are outperforming the broader industry on EBITDA, where guests are actually drawn now that a significant majority distrusts AI, and how vertical integration lets them move faster than chain-affiliated operators ever could. Mentioned in this episode: Our first conversation with Ken and Pam (Nov 2024)SCP Mendocino Inn and Farm and SCP Me...
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