Claudia Sulewski: How I Built A Sephora Beauty Empire (& Why I Might Reject Finneas' Last Name)
About this episode
Claudia Sulewski discusses her journey from YouTuber to founder of a beauty brand in Sephora.
Claudia Sulewski, YouTuber, actress and Cyklar founder, joins Maggie Sellers Reum on Hot Smart Rich to reveal how she went from 2.4M subscribers to self-funding one $58 product and landing in Sephora! Claudia started posting online at 13 under ‘Beyond Beauty Star’, building one of the internet’s most loyal beauty audiences! Then turned that trust into Cyklar - a body care brand now stocked in Sephora. She opens up about the risk of putting her own money behind the brand, why she refused to make it “just another influencer beauty brand,” and the founder lessons behind TikTok Shop, product, community and scale. Plus, Claudia talks love, acting and building a life with Finneas - from him seeing every panic moment to the “cougar” joke, wedding planning, and why her name still matters… Get unselfish access to the insights that will help you own the room. Sign up now https://linkly.link/2jPXJ ⸻ (00:00:00) Intro (00:02:54) Starting YouTube at 13 (00:07:41) Building A Personal Brand (00:09:17) Boundaries With Online Fame (00:11:49) The Overnight Success Myth (00:13:19) From Creator To Founder (00:17:45) Not Another Influencer Brand (00:19:21) Risking One $58 Product (00:22:34)…
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