Laney Crowell: The Knicks Opportunity Everyone Missed… How I Got My Beauty Brand Into The NBA! Saie CEO
About this episode
Laney Crowell discusses her journey from Estée Lauder to founding Saie and the marketing strategies that led to her brand's success with the New York Knicks.
Saie founder Laney Crowell reveals the marketing strategy that changed everything after spotting an overlooked opportunity at a New York Knicks NBA game. Laney shares how she went from working at Estée Lauder to building one of Sephora's fastest-growing clean beauty brands. From launching Saie in her bedroom to becoming an early sponsor of the New York Knicks before their NBA Championship season, she explains how finding overlooked opportunities helped fuel the brand's growth. From clean beauty and skincare to marketing, rejection and female ambition, this is a conversation about taking risk and spotting gaps in the market! —------------------------- Get unselfish access to the insights that will help you own the room. Sign up now https://linkly.link/2jPXJ —------------------------- Timestamps: (00:00) Intro(01:57) Meet Saie Founder Laney Crowell(02:55) How Women Spend Money(05:10) The 100K Waitlist(06:43) Risking A New Product(07:33) Laney's Dream Collab(08:13) Building A Cool Beauty Brand(10:54) Finding Your Beauty Style(11:44) The Knicks x Saie Sponsorship(14:50) Turning Moments Into Franchises(16:30) What Beauty Means(18:52) Moving, Change And Resilience(20:18) Being Selfish…
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