What I Wish I Knew Before My Divorce (and how I built a $150M business from it) with Chriselle Lim
About this episode
Chriselle Lim discusses her divorce and the financial lessons learned while building a successful business.
Chriselle Lim (Founder of PHLUR & "Rich Mom" on TikTok) opens up about the raw reality of her divorce, the alimony story nobody believed, and the financial lessons she wishes she knew before getting married. From building a 250,000-person waitlist for Missing Person to navigating a messy public split, Chriselle shares how she turned heartbreak into business momentum. She explains why prenups are about protection (not distrust), how women can take control of their finances, and what no one tells you about the legal realities of marriage and money. Timestamps: 00:00:00 Intro 00:02:00 What Makes an ‘IT’ Girl? 00:02:55 Chriselle Before Fame 00:04:02 Breaking Free from Perfection 00:06:34 Influencer or CEO? 00:08:14 The Moment Chriselle Stopped Pretending 00:10:08 Buying PHLUR Amid Divorce 00:12:09 Why ‘Buy, Don’t Build’ 00:13:03 Taking Over a Brand 00:13:42 First Move as a Brand Owner 00:14:56 What Selling a Company Really Means 00:16:59 The Role of People in Business 00:19:52 Pain vs. Pleasure: What Drives Action? 00:22:40 Secret to Storytelling 00:24:02 Stan Ad 00:25:37 Be Authentic or Fail 00:28:24 Documenting Divorce 00:29:43 The Cost of Sharing Your Life 00:30:56 Marriage…
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