Why I’ll Never Cater To Men! Krissy Cela's Strategy To Build A $190M Empire
About this episode
Krissy Cela discusses her journey in building a $190M business and her commitment to creating a brand for women, by women.
Krissy Cela (Founder of Oner Active & EvolveYou) opens up about scaling a $190M business — and why she refuses to build her brand around men. From being homeless to building one of the fastest-growing female-founded brands in athleisure, Krissy explains the “immigrant mentality” that still keeps her in fight-or-flight mode, why she hired her mentor as CEO, and the 6-step rebrand that transformed her from fitness creator into a high-performance founder. Along the way, she shares hard lessons about leadership, relationships, and why sometimes being called a “b*tch” is the price of protecting your vision and building something truly for women, by women. Timestamps 00:00:00 Intro 00:02:27 What You’ll Learn In This Episode 00:03:05 Being Called A “B*tch” In Business 00:04:07 Escaping The People-Pleaser Trap 00:05:22 Online Persona vs Boss Reality 00:06:48 Hiring Fans vs Hiring The Best Talent 00:07:54 The Pressure Of Being A Public Founder 00:09:32 Why Having A Platform Makes Leadership Harder 00:11:25 Who She Really Is Behind The Brand 00:12:21 Why She Stopped Being So Curated Online 00:14:42 Building The First Female $1B Athleisure Brand 00:17:56 How Female Founders Break The $50M…
Sponsors
Stan
More episodes of Hot Smart Rich with Maggie Sellers Reum
- Matilda Djerf: What Really Happened at Djerf Avenue (how I protected a $36M brand as it went public)
- The Person You Marry Decides Your Wealth! (How She Turned Divorce Into A $500M Empire) Courtney Reum
- Stop Doing Pilates & Do This Instead (have your strawberry matcha) Senada Greca: Kim Kardashians Trainer
- Lucky Girl Syndrome: The 4 Traits That Shape Your Self-Worth! Dr. Shade Zahrai
- The Formula Rhode & Skims Use To Win (and how you can do it too!) Shopify President
- YourRichBFF: The 5 Steps I Used To Make $7M (Wall Street taught me this!) Vivian Tu
Explore listener stats, chart rankings, contacts and more on the Hot Smart Rich with Maggie Sellers Reum podcast page.