
Quests, token leaderboards, and a skills marketplace: The elite AI adoption playbook | John Kim (Sendbird)
From How I AI by Claire Vo
May 6, 2026 · 42 min
About this episode
John Kim discusses how Sendbird transformed into an AI-native organization and the innovative tools they developed.
John Kim is the co-founder and CEO of Delight.ai, a customer experience platform that’s transforming how companies deploy AI. But what makes John’s story fascinating isn’t just his product; it’s how he’s turned his entire company into an AI-native organization. His marketing team built a fully functional e-commerce swag store with Stripe integration in days. His sales team built their own CRM tools. His recruiting team automated their entire workflow. And it’s all tracked, measured, and celebrated through an internal platform called Automators. What you’ll learn: How Sendbird’s marketing team built a fully functional swag store with Stripe integration in a day (with no engineering support) How the Automators platform works—an internal marketplace where anyone can request AI tools and engineers (or AI agents) can build them How to create secure, compliant templates so non-technical teams can ship to production safely How Sendbird built a token usage dashboard with five tiers (beginner through AI God) and why tracking the smoothness of the curve matters more than the total Why visible leadership usage is the most powerful adoption signal Why Sendbird rewrote job descriptions to…
People in this episode
Host: Claire Vo
Guest: John Kim
Topics covered
- AI adoption
- customer experience
- internal platforms
- e-commerce
- team automation
- leadership
Keywords
- AI
- customer experience
- automation
- e-commerce
- leadership
- internal marketplace
- CRM tools
Sponsors
WorkOS, ThoughtSpot
Mentioned in this episode
Organizations: Delight.ai, Sendbird
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