Advice Line with Jeffrey Hollender of Seventh Generation

About this episode

In this episode, Guy Raz and Jeffrey Hollender discuss marketing strategies for early-stage founders and the challenges faced by social businesses.

Today’s callers: Kristina in Ohio looks for avenues beyond organic social media to market her furniture designed for toddlers and parents alike. Then Phil in Michigan considers the best messaging to brew interest in his farm-made cherry vinegar. And Caroline in California scouts new ways to cultivate curiosity around her plant-based dog food. Plus, Jeffrey discusses the quiet momentum of social businesses as they navigate ‘greenhushing’ and a polarized political climate. Thank you to the founders of Twenty Five and Pine, Red Truck Orchards, and Petaluma for being a part of our show. If you’d like to be featured on a future Advice Line episode—where Guy and former show guests take questions from early-stage founders—leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298. And be sure to listen to Seventh Generation’s founding story as told by Jeffrey and his co-founder Alan in 2021. This episode was produced by Sam Paulson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Jimmy Keeley. You can follow HIBT on X & Instagram and…

People in this episode

Host: Guy Raz

Guest: Jeffrey Hollender

Topics covered

• marketing strategies
• social businesses
• greenhushing
• entrepreneurship
• plant-based products
• food industry

Keywords

• marketing
• social media
• entrepreneurship
• plant-based
• green business
• food products
• cherry vinegar

Mentioned in this episode

Organizations: Seventh Generation, Twenty Five and Pine, Red Truck Orchards, Petaluma

Places: Ohio, Michigan, California

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