
Advice Line with Jonah Peretti of Buzzfeed
From How I Built This with Guy Raz by Guy Raz | Wondery
May 7, 2026 · 43 min · Episode 833
About this episode
In this episode, Guy Raz takes calls from entrepreneurs seeking advice on growing their businesses, featuring insights from Jonah Peretti of Buzzfeed.
Today’s callers: Anthony from Miami considers the best method to grow his pop-up outdoor movie theater business. Then Andrew in San Francisco asks how to set his cat wrestling toy apart from competitors. Finally, Melissa in Massachusetts seeks strategies for getting busy parents excited about her healthy frozen muffins. Plus, Jonah shares what’s next for Buzzfeed as the company marks 20 years of business. Thank you to the founders of Motion Flix, CATSUMO, and Unrefined Foods for joining us on the show. If you’d like to be featured on a future Advice Line episode—where Guy and former show guests take questions from early-stage founders—leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298. And be sure to listen to Buzzfeed’s founding story as told by Jonah on the show in 2017. This episode was produced by Katherine Sypher with music by Ramtin Arablouei. It was edited by Casey Herman. Our audio engineer was Kwesi Lee. You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com and on Substack. See Privacy…
People in this episode
Host: Guy Raz
Guest: Jonah Peretti
Topics covered
- business advice
- entrepreneurship
- startup growth
- product differentiation
- healthy food
- pop-up businesses
Keywords
- business growth
- entrepreneur advice
- Buzzfeed
- pop-up theater
- cat toy
- healthy muffins
- startup questions
Mentioned in this episode
Organizations: Buzzfeed, Motion Flix, CATSUMO, Unrefined Foods
Places: Miami, San Francisco, Massachusetts
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